1. If we build it… …they will come

2. 10/02/2016 07760 3922842 But you gotta do your bit…

3. 07760 3922843 It’s about perspective 10/02/2016

4. 07760 3922844 10/02/2016 How do you eat an elephant?

5. 07760 3922845 10/02/2016 Search Engine Optimisation seoon-page internal links external links great code great content off-page links to your site Server set up Google’s algorithm apparently has over 200 factors in it – and no one knows it all! (yeah right…)

6. 07760 3922846 10/02/2016 SEO – and the Small Business Website Negative… X - You can’t do it all X - You don’t have mega budgets Positive… You are an expert in your field You are enthusiastic You can produce great content And if you learn how SEO friendly content too!

7. 07760 3922847 10/02/2016 SEO – and the Small Business Website Cooking a chicken

8. 07760 3922848 10/02/2016 SEO – and the Small Business Website Planning

9. 07760 3922849 10/02/2016 SEO – and the Small Business Website Keyword Research AKA Key phrase research About getting into the head of the people you want to attract – what will they type? completecalm.co.uk Neck pain Massage Low Back pain Frozen shoulder Cricked neck Back spasm Relaxation Stress Anxiety Insomnia Not nice … too general

10. 07760 39228410 10/02/2016 SEO – and the Small Business Website Use google suggest http://www.yoast.com/suggest

11. 07760 39228411 10/02/2016 SEO – and the Small Business Website Lumber pain when sitting Lower back pain Lumber pain and sciatic when sitting

12. 07760 39228412 10/02/2016 SEO – and the Small Business Website So this process is for generating ideas. To come up with more specific key terms That are less often entered into search bars Sometimes called ‘Long Tailed Keywords’ But are more likely to be entered by people you want So are perhaps ‘prospects’ rather than ‘suspects’ Might be to create a blog post based around one of these more specific key phrases. Monitor Next step… REMBER SEO IS A PROCESS It’s not the whole story…

13. 07760 39228413 10/02/2016 SEO – and the Small Business Website Ready for the next step… REMBER SEO IS A PROCESS It’s not the whole story…

14. 07760 39228414 10/02/2016 SEO – and the Small Business Website If you want to benefit from small group or 1-2-1 seo training why not drop me an email? edward@ee-web.co.uk REMBER SEO IS A PROCESS It’s not the whole story…