1. Social Media Workshop Cruse Bereavement 18 April 2013 Cambridge

2. Social media is not mandatory “At the end of this workshop it will NOT be compulsory for everyone to set themselves up with a Facebook or a Twitter account”

3. Timetable Impact of social media on society -The growth of social networks -Staying safe online Social media tools -Facebook, Twitter, blogging -Using social media actively vs passively Social media for the voluntary sector -How to use social media vs how to use social media well given your audience -Corporate vs personal use -Developing an effective social media policy for your organisation

4. Your aims 1)Please describe your current knowledge of, and experience with social media. -Which tools do you use? (eg Facebook or Twitter?) -How long have you used these tools for, over what period of time and for what purpose? 2)What would you like to know, to have learnt or experienced by the end of today that you do not currently know?

5. Your trainer Antony Carpen -Freelance social media awareness trainer -Former policy adviser at the Department for Communities and Local Government -Completed basic adult teacher training at Cambridge Regional College -Public policy blogger and commentator -Contributor to The Guardian’s Public Leaders’ Network -External contributor to the Civil Service’s guidance on social media -Custodian of Puffles the dragon fairy

6. Why would these senior civil servants choose to follow Puffles the dragon fairy?

7. Why would these high achievers follow Puffles?

8. Why would these high profile Parliamentarians be photographed with Puffles?? Tea with Baroness Tanni Grey Thompson in Parliament, joining local MP Julian Huppert (LD) at a Hansard Society Event, and meeting Stella Creasy in Trafalgar Square.

9. Puffles in Hansard…

10. …on Cabinet Office’s website

11. …and on BBC Politics!

12. The head of the Government Digital Service commenting on a digital guide you’ll see soon This guide was made by some very talented young followers who recently graduated and are job-hunting. You can find more of these guides at http://antonycarpen.co. uk/resources/ http://antonycarpen.co. uk/resources/

13. Content and character count for much more on social media than things like managerial grade