1. International Corruption Prevention: Awareness Raising Campaigns and Public Education Alun Jones Chief of Communication and Advocacy

2. 6 Pillars of Anti-Corruption Efforts Institution Building Situational Prevention Social Prevention (Awareness Raising) Enforcement Evaluation and Monitoring International Legal Cooperation

3. Importance of Corruption Prevention, Education & Awareness Raising UNCAC devotes Chapter 2 to prevention in private and public sectors. Articles 5-14 focus on implementing specific measures and requirements to prevent and fight corruption. UNCAC Article 61 stresses the importance of promoting and sharing good practices in corruption prevention. Corruption prevention is an integral part of crime prevention policies.

4. Prevention: A Shared Responsibility UNCAC also promotes that a culture of integrity and corruption prevention are shared responsibilities for all sectors of society, including: –the corporate community –civil society –media –members of parliaments –scientific and educational institutions

5. How Does Corruption Prevention, Education & Awareness Raising Work? 1. Agenda-setting: Puts the issue at the top of the government’s, media’s and public’s agenda. The more people are exposed to information about corruption from a variety of sources, the more importance they place on it. Puts pressure on states reluctant to ratify or enact UNCAC. The pressure of public opinion will get policy-makers to act on an issue.

6. How Does Corruption Prevention, Education & Awareness Raising Work? 2. Create a culture of integrity (long-term): Bring together all important parties in the fight against corruption (e.g. government, civil society, media, public). Educate about integrity and what to expect from elected officials civil servants, etc. Stimulate societies to move from a culture of acceptance of corruption to one of rejection of corruption. Promote access to information (e.g. through transparency portals or e-government utilities).

7. UNODC’s International Anti-Corruption Campaign: Your NO Counts Objectives: Increase awareness of corruption and its extraordinarily negative impact on individuals and society. Promote the United Nations Convention against Corruption. Promote the observance of the International Anti-Corruption Day (9 December).

8. Slogan and branding The slogan encourages people around the world to take a stand against corruption. Each ‘no’ to corruption counts and makes a difference in fighting this crime.

9. Your NO Counts 2009 Joint global campaign with UNDP Focuses on how corruption: –Hinders achievement of MDGs –Undermines democracy and rule of law –Distorts free markets –Erodes quality of life –Drives fragile countries towards state failure “Call to Action Matrix”: –Provides practical advice for fighting corruption by government officials, private sector, civil society, etc.

10. You can become part of the campaign by: Organizing activities around the world to mark 9 December Publishing the campaign banner on websites Using the “Your NO Counts” logo on publications & at events Creating a link to the campaign website: www.yournocounts.org Sending a message to your networks about the campaign and the UNCAC Joining the campaign’s social networking groups/cause and inviting your employees to do so

11. Future campaign products: Advocacy Guide Media models, training curricula and guidelines for journalists Teacher/professional training curricula and ethics/anti-corruption school and university lesson plans Incorporating ethical values in continuous education and school management, for example, by means of special days and competitions Children’s campaigns, including websites, cartoons, anti- corruption essay or art competitions, clubs and other school programs online tools for social networking websites (Facebook, Twitter, Flickr)

12. Thank You! Please visit the 2009 Anti-Corruption Campaign website: www.yournocounts.org Alun.Jones@unodc.org