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Social Media in South Korea. About South Korea South Korea is a nestled in between China and Japan in Asia. South Korea is a nestled in between China.

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Presentation on theme: "Social Media in South Korea. About South Korea South Korea is a nestled in between China and Japan in Asia. South Korea is a nestled in between China."— Presentation transcript:

1 Social Media in South Korea

2 About South Korea South Korea is a nestled in between China and Japan in Asia. South Korea is a nestled in between China and Japan in Asia. 50% of the population of South Korea lives in or near the countries capital, Seoul. 50% of the population of South Korea lives in or near the countries capital, Seoul. Seoul is the second largest city in the world with a population around 25 million. Seoul is the second largest city in the world with a population around 25 million. South Korea boasts the world’s fastest internet speeds South Korea boasts the world’s fastest internet speeds

3 South Korean Internet South Korean is on the forefront of the internet realm, they have the the fastest internet connection in the world. South Korean is on the forefront of the internet realm, they have the the fastest internet connection in the world. 4G LTE is also extremely relevant in South Korea where they are ranked 1 st in 4G penetration. It is widely available and reaches a large portion of the population and has incredibly fast speeds. 4G LTE is also extremely relevant in South Korea where they are ranked 1 st in 4G penetration. It is widely available and reaches a large portion of the population and has incredibly fast speeds. South Korea is ranked first in the ICT Development index, which ranks societies on their adoption to internet, mobile phones, land lines, and personal computers. South Korea is ranked first in the ICT Development index, which ranks societies on their adoption to internet, mobile phones, land lines, and personal computers. Japan is ranked 2 nd in internet speeds, yet it is still 40% slower than Korean internet. Japan is ranked 2 nd in internet speeds, yet it is still 40% slower than Korean internet. The average internet speed in America is nearly 100 times slower than the fastest internet speeds in South Korea. The average internet speed in America is nearly 100 times slower than the fastest internet speeds in South Korea. South Korea has an internet penetration rate of 80.9% and 39 million users South Korea has an internet penetration rate of 80.9% and 39 million users

4 Internet Usage South Koreans tend to use the internet to retrieve information and do research more often than they do for leisure activities like social media websites. South Koreans tend to use the internet to retrieve information and do research more often than they do for leisure activities like social media websites. On average, South Koreans are on the internet 14.7 hours a week and at least once a day. On average, South Koreans are on the internet 14.7 hours a week and at least once a day. 60% of internet users are between 25 and 44 60% of internet users are between 25 and 44 79.5% of working people use the internet on the job. 79.5% of working people use the internet on the job.

5 Mobile Phones South Korea is home to two of the biggest mobile phone companies in the world; Samsung and LG. South Korea is home to two of the biggest mobile phone companies in the world; Samsung and LG. South Korea ranks second in the world in smartphone penetration South Korea ranks second in the world in smartphone penetration

6 Mobile Phones 70% of South Koreans use a smartphone 70% of South Koreans use a smartphone Currently, the South Korean government is up in arms about their societies perceived addiction to smartphones and what they can do to force people into spending less time on their smartphones. By enforcing a government mandated curfew, the government hopes to curb the extensive use of smartphones. Currently, the South Korean government is up in arms about their societies perceived addiction to smartphones and what they can do to force people into spending less time on their smartphones. By enforcing a government mandated curfew, the government hopes to curb the extensive use of smartphones.

7 Social Media Although most internet users rely on the internet as an information hub in South Korea, social media is still very relevant and is used extensively. Although most internet users rely on the internet as an information hub in South Korea, social media is still very relevant and is used extensively. Twitter is on of the most popular social media website in South Korea, with an active user rate two times higher than the world average. Twitter is on of the most popular social media website in South Korea, with an active user rate two times higher than the world average. The most popular social media website is cyworld.com which has over 25 million users. Cyworld is similar to twitter in the sense that it is a microblogging site, but also shares the feature of Facebook that allows a user to keep a wall of information. The most popular social media website is cyworld.com which has over 25 million users. Cyworld is similar to twitter in the sense that it is a microblogging site, but also shares the feature of Facebook that allows a user to keep a wall of information. Kakao talk is social smartphone application that is used by a very large number of South Korean citizens to communicate with other South Koreans through voice, picture and text messaging. Before Kakao Talk gained such great populariaty, NateOn was the most popular smartphone communication application. Kakao talk is social smartphone application that is used by a very large number of South Korean citizens to communicate with other South Koreans through voice, picture and text messaging. Before Kakao Talk gained such great populariaty, NateOn was the most popular smartphone communication application. Daum Agora is another very popular social media website in South Korea. This service offers its users a large amount of features, from voice calls to shopping tips, which has attributed to its popularity. Daum Agora is another very popular social media website in South Korea. This service offers its users a large amount of features, from voice calls to shopping tips, which has attributed to its popularity.

8 Online Video Youtube is the most widely used online video service, just as it is in a lot of other countries in the world. Youtube is the most widely used online video service, just as it is in a lot of other countries in the world. There is another service, Naver, that is sometimes referred to as the Google of South Korea. This service also offers a video feature that is widely used by South Koreans. There is another service, Naver, that is sometimes referred to as the Google of South Korea. This service also offers a video feature that is widely used by South Koreans.

9 Search Engines As mentioned before, Naver is the search engine of choice for South Koreans. 63.5% of citizens chose this search engine in 2011. As mentioned before, Naver is the search engine of choice for South Koreans. 63.5% of citizens chose this search engine in 2011. Google comes in at a not-so-close second garnering support from 29.63% of the population. Google comes in at a not-so-close second garnering support from 29.63% of the population. Daum, a previously mentioned social media powerhouse, holds 3.41% of the market for search engines, but it provides so many other services that this statistic is not surprising. Daum, a previously mentioned social media powerhouse, holds 3.41% of the market for search engines, but it provides so many other services that this statistic is not surprising. Yahoo doesn’t trail far behind Daum with 2.52% of the online population using it. Yahoo doesn’t trail far behind Daum with 2.52% of the online population using it. Nate is the least used search engine with.53% of the online population using it. Nate is popular in other countries, but does poorly in South Korea. Nate is the least used search engine with.53% of the online population using it. Nate is popular in other countries, but does poorly in South Korea.

10 E-Commerce E-Commerce is used often in South Korea because of the wide range of people that have smartphones and the super fast internet speeds E-Commerce is used often in South Korea because of the wide range of people that have smartphones and the super fast internet speeds The most popular payment options of e-commerce is “Credit Card” which is used extensively South Koreans. The most popular payment options of e-commerce is “Credit Card” which is used extensively South Koreans. Credit Card allows the user to put real money into a crypto-account on their phones and use an application on the phone as a credit card or debit card. Credit Card allows the user to put real money into a crypto-account on their phones and use an application on the phone as a credit card or debit card. South Korea leads the world in e-commerce penetration which can attributed to their immense smartphone penetration. South Korea leads the world in e-commerce penetration which can attributed to their immense smartphone penetration.

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