1. The benefits of ………..

2. Internet Marketing Why should we? Create an online identity that brings in a return on investment Take advantage of the size of your distribution Cost Efficient way to market Easily manageable & trackable Opportunity to “green” your business

3. Web statistics You have 4-5 seconds to make an impression Average viewer visits fewer than 2 pages or stays for less than 30 seconds Viewers rarely buy on first visit to site

4. Internet Marketing What does it mean? Website Design Web Analytics E-Mail Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO)

5. Website What does this do for my business? Online Identity Visibility & presence Accessible company information Contact information Call for action*

6. Web Analytics Why keep track? Number of visitors How they got there What pages were visited How long they stayed

7. Conversion Rate What is the conversion rate? Number of people who take a desired action Number of people who visit the site = 2-4 % Good predictor of success Conversion rates vary from 0.1% - 30%

8. Conversion Funnel 2-4% Think about the number of visitors you need to achieve the stated conversion rate Visitors to the site Prospective Leads Actual Leads Buyers

9. E-mail Marketing Why should you reach out? Consistent exposure – brand recall Passive lead generation Engage and sustain client interest Provide regular information to client Building your contact base

10. Search Engine Marketing How does it help my business? Public relations Advertising campaigns Drawing traffic Gain Attention Convert To Lead Retain & Build Customer Base Measure, Analyze & Optimize

11. Search Engine Optimization What is this? Search engine etiquette Competitive Analysis Site Maps Link Building On site (Title, Meta-tags, Page content) Off site (Who is linking to you)

12. Bottomline Make Internet Marketing work for you.