1. Dr. Muslim Suardi, MSi., Apt. School of Pharmacy, Faculty of Sciences University of Andalas

2. Customers “An individual who has the means to satisfy his needs”

3. Market “ A group of consumers who have an unsatisfied need for a particular product or service”

4. Customers Most important part of business No customer no business Needs of the market

5. Human Needs (Maslow, 1920) 1. Physiological needs: Basic survival need such as food & water 2. Safety need: shelter & clothing 3. Love & belonging needs: social needs such as friend, family, & group identification 4. Self-esteem need: individual needs such as achieving status & recognition in the eyes of others & need for self respect 5. Self-actualization needs: feeling accomplishment & achievement, & fulfilling personal capabilities.

6. Market Research To recognize the need level Market research “Systematic gathering, recording & analyzing of information concerning the market for goods & services”

7. 6 Steps in Market Research