1. Showcase your expertise! Attracts new customers! Generate revenue! (You Can Do It too!)

2. Marketing Tool What you do for clients Your unique genius / Why YOU? Copyright Judy Murdoch All rights reserved

3. Put out to prospects Tweak per responses Think “Agile” development Always a “Work in Process” judy@judymurdoch.com | 303.475.2015 | judymurdoch.com

4. TOP 5 CUSTOMER QUESTIONS DIGITAL RECORDER FRIEND / CO-WORKER TO “INTERVIEW” YOU judy@judymurdoch.com  303.475.2015  judymurdoch.com

5. Choose a question You are going to answer the question Imagine a comfortable setting conversational judy@judymurdoch.com  303.475.2015  judymurdoch.com

6. Start recording judy@judymurdoch.com  303.475.2015  judymurdoch.com

7. Your co-worker asks the question You answer it End with “where can I go if I have more questions?” judy@judymurdoch.com  303.475.2015  judymurdoch.com

8. Stop recording Thank your co-worker judy@judymurdoch.com  303.475.2015  judymurdoch.com

9. Convert to mp3 Edit using garage band or audacity judy@judymurdoch.com  303.475.2015  judymurdoch.com

10. ADD A WEB PAGE OR BLOG POST WRITE ABOUT YOUR PRODUCT USING  A GOOD TITLE  SHORT, COMPELLING DESCRIPTION Clear, easy next step judy@judymurdoch.com  303.475.2015  judymurdoch.com

11. Keep it simple Be yourself Painful problem Easy to use & get results Clear next step judy@judymurdoch.com  303.475.2015  judymurdoch.com

12. Tips for success Biggest mistakes made Tell a success Story Do this as a video Lots of room for creati judy@judymurdoch.com  303.475.2015  judymurdoch.com

13. your business card  Get this presentation & my notes Write “mojo” on your card  mojozone tools and tips Keep in touch! Judy murdoch judymurdoch.com judy@judymurdoch.com 303-475-2015 judy@judymurdoch.com  303.475.2015  judymurdoch.com