1. Types of Communication and Communication Models
Submitted by: Fariñas, Aldrich Louie A.
Submitted to: Mr. Xavier Aquino Velasco
Associate/Lecturer III, FEU TECH

2. Types of Communication
Non-Verbal Communication
Verbal Communication
Written Communication

3. Non-Verbal Communication
The process of conveying meaning in the form of non-word messages.
Non-verbal communication includes body language, gestures, facial expressions, and even posture.
 Entails communicating by sending and receiving wordless messages.

4. Non-Verbal Communication
Examples of Non-Verbal Communication: - Haptic communication - Chronemic communication - Gestures/Body language - Facial expression - Eye contact

5. Verbal Communication
Entails the use of words in delivering the intended message.
Refers to the use of sounds and language to relay a message.

6. Verbal Communication
Examples of Verbal Communication - Meetings - Presentation and Lectures - Workshops - Conversations

7. Written Communication
The most common form of business communication. It is essential for small business owners and managers to develop effective written communication skills and to encourage the same in all employees.
Essential for communicating complicated information, such as statistics or other data, that could not be easily communicated through speech alone.

8. Models of Communication
Shannon and Weaver Model
Berlo’s Model of Communication
Schramm’s Model of Communication

9. Models of Communication
Models of communication are conceptual models used to explain the human communication process. The first major model for communication came in 1949 and was conceived by Claude Elwood Shannon and Warren Weaver for Bell Laboratories.

10. Shannon and Weaver Model
The new model was designed to mirror the functioning of radio and telephone technologies. Their initial model consisted of three primary parts: sender, channel, and receiver. The sender was the part of a telephone a person spoke into, the channel was the telephone itself, and the receiver was the part of the phone where one could hear the other person.

11. Shannon and Weaver Model

12. Berlo’s Model of Communication
In 1960, David Berlo expanded Shannon and Weaver's 1949 linear model of communication and created the Source-Message-Channel-Receiver (SMCR) Model of Communication. The SMCR Model of Communication separated the model into clear parts and has been expanded upon by other scholars.

13. Berlo’s Model of Communication

14. Schramm’s Model of Communication
Communication is usually described along a few major dimensions: Message (what type of things are communicated), source / emisor / sender / encoder (by whom), form (in which form), channel (through which medium), destination / receiver / target / decoder (to whom), and Receiver. Wilbur Schramm (1954) also indicated that we should also examine the impact that a message has (both desired and undesired) on the target of the message.

15. Schramm’s Model of Communication