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Modified over 6 years ago
The Weather Channel Gets Social @derekvannostran@weatherchannel
Integrating Social in Our Marketing Plans @derekvannostran@weatherchannel
Our Social Media BHAG Personally interact with everyone who is discussing weather, everywhere, every time. @derekvannostran@weatherchannel
Guiding Principles Recognize Inform Connect Entertain @derekvannostran@weatherchannel
Case Study: ………… @derekvannostran@weatherchannel Challenge: Capitalize on abundance of weather-caught-on-camera content
Case Study: Irene @derekvannostran@weatherchannel Challenge: Cover developing severe weather story across multiple platforms
Case Study: Coast Guard Alaska @derekvannostran@weatherchannel Challenge: Launch a new show, when few know you have any shows
Case Study: Twitter Integration @derekvannostran@weatherchannel Challenge: Integrate real-time social weather conversation across platforms
Twitter Integration: Tweet Flow @derekvannostran@weatherchannel
Twitter Integration: weather.com @derekvannostran@weatherchannel
Twitter Integration: TWC Mobile @derekvannostran@weatherchannel
Twitter Integration: On-Air Insert Video Here @derekvannostran@weatherchannel
What’s Next? @derekvannostran@weatherchannel Social weather phase 2: Create personal connections Most Popular
Thank You! @derekvannostran firstname.lastname@example.org @weatherchannel facebook.com/TheWeatherChannel
What is the social media revolution? Separation Information Means of distribution.
Copyright © President & Fellows of Harvard College Rules of (Twitter) Engagement eduWeb Conference August 5, 2014.
\ The Audi A1 Chase May 25 th \ Background Sales down 70% First presence for Audi in AO segment.
By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media.
WELCOME TO A REAL ECONOMIC IMPACT TOUR 30 SECOND TRAINING.
Local Public Determine needs of the Nonprofits Improve capacity of & collaborate with Donors Engage new and younger.
Getting People to “Like” Your Organization Through Social Media Melissa Niksic Marketing Communications Specialist Loyola University.
Social Media as a vehicle Connect people to the Internet Blogging Twitter Activity Streams Meetups Groups.
Social Media: Communicating Your Message November 8, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations.
Convergence Deidre Foster. Definition Convergence is the approach toward –a definite value, a definite point, –a common view or opinion, –or toward a.
[ Date ] [insert your community foundation logo here] Give Local America A giving day opportunity.
Welcome Social Media Basics. Who: Three social chicks with a passion for engagement, collaboration and building relationships online and
Integrated Web Marketing for Xerox Agents Innovative Marketing for Office Technology Resellers Practical Strategies for.
Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.
For startup businesses like TwoAnyOne, Third Team Media is the digital agency that helps startups focus on their core business during the critical launch.
“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.
Why Use Social Media for Rotary? Peter Borner The Rotary Club of Towcester.
Contact: Zubin Tavaria (650)
National Highway Traffic Safety Administration Office of Communications and Consumer Information Social Media and Highway Safety Lessons Learned National.
1 Yesterday TV “Beyond the Hashtag – The X Factor Case” Luca Revelli Brussels, July 10 th, 2014.
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