1. Social Networking: Making the Most of Web 2.0 Bill Tyson CEO, Strategic Marketing Plus, LLC http://www.thesavvystrategist.com

2. Web 2.0: The 5 th P of Marketing 2 Always on, 24 by 7 3 Drivers: – People’s desire to connect – New and improved interactive technologies – Online economics Great tool to amplify messages and campaigns. A few revenue models are emerging: Ad $s are shifting from Google and Yahoo to Facebook.

3. Types of Social Media 3 Blogging RSS Feeds Podcasting Texting E-Cards Photos (flickr.com) Videos (youtube.com) Publishing Social Networking – LinkedIn – Facebook – Twitter – Google Plus – You Tube – Skype – High5 – MySpace

4. There are 7 Categories of Social Media…. 4 But 4 Networking Sites Stand Out along with

6. Part 1: Industry Overview

8. The Power of A Link* Social capital - “a sociological concept used to refer to connections within and between social networks.” “Swiss Army Knife” - like features: – Advanced Search – because of the accuracy of profile information (if you lie about anything your peers, colleagues will out you), it is more powerful than Google search. – Groups – these community-of-interest-networks go beyond discussions and job postings enabling relationship building around common interests. – Information Sharing – through the use of “social objects” – newsworthy items, not authored by you, that you can share rapidly with those you know will find it relevant. – Paying it forward – meaning the collective interest everyone in LinkedIn has to make useful introductions for member in their network. – Mapping your network – for the first time in history, you can actually map most of your network. See http://inmaps.linkedinlabs.com.http://inmaps.linkedinlabs.com * The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn, by David Gowel, John Wiley & Sons Hoboken, NJ 2011

9. Why Blog? From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%. Eighty-five percent of businesses rated their company blogs as “useful,” “important” or “critical.” The average budget spent on company blogs and social media increased from 9% in 2009 to 17% in 2011. Source: http://www.forbes.com/sites/kenmakovsky/2012/05/14/why-should-companies-blog/

10. My Experience As a Blogger Demonstrate Subject Matter Expertise – Enhancing visibility – Building credibility and trust – Establishing industry expertise Thought Leadership around challenges and important issues Resourceful: Sharing valuable research Generating leads … and business!

13. How Social Media Applies to Insurance 13 Humanizes the company Another communication channel – The 5 th P = Participation Amplification of marketing/PR Customer feedback – the good, the bad and the ugly Immediate indication and feedback on new products and campaigns Self-promotion Defend your company (or brand) against critics There is a recognition in the industry that Social networking is here to stay!

14. Questions?