1. Printing solutions as easy as Competitor Comparison (CLX-9250 Vs. Ricoh MP C2550) 2010.04.27 IT Solution Business Enterprise Sales & Marketing Group Samsung Electronics Company, Ltd.

2. 2 Why SAMSUNG ? Despite the many copiers and multifunction printers in the market, there are very good reasons for choosing Samsung. Samsung is a world-renowned global company that regularly wins awards for reliability, design and innovative technology. Samsung has a wide range of technologies and products, making it an expert in digital media convergence across applications, devices and networks. In the printing industry, Samsung is the fastest growing company, topping competitor sales for many models in its class. Samsung has earned its reputation with award-winning excellence in performance, eco-friendliness and design innovation, and by providing businesses with leading network and security solutions. Samsung products are reliable and deliver a high monthly duty cycle, maximizing uptime and keeping business productivity high. Samsung printers are also designed for high toner yield, producing more high-quality, fade-resistant and long-lasting prints per cartridge. And that’s not all. Samsung’s first originally developed and produced A3 MFP designed for high productivity, high reliability and user friendliness. The CLX-9350 and CLX-9250 boast a wide range of system options and high network capabilities to improve office productivity and the overall communication environment. The A3 MFP has been designed to improve TCO with high yield consumables. Ease of maintenance is guaranteed to satisfy customers and dealers. Suitable to any office environments seeking improving printing management, document handling and communication.

3. 3 Product Image SAMSUNG CLX-9250ND Ricoh C2550 CLX-9250ND has received ‘’ Pick of the Year’’ award from the most reliable laboratory BLI (Buyers Laboratory Inc). The ‘’Pick of the Year’’ award ONLY goes to one of the best products among highly recommended Products.

4. 4 SAMSUNG CLX-9250ND Ricoh C2550 Executive Summary High performance color copier for Office Biz Color Easy to use design & full color LCD panel(8.9 inch) Easy to use LED indicators Supporting High Input Capacity Ease of optimize is guaranteed to satisfy customers and dealers. Low scan speed No quick copy menu Low input paper capacity No ECO tab in the Driver USB 2.0 interface for direct print (optional) Low Toner yields(Only 10K black/5.5K color) No simulating function for other MFP color

5. 5 Spec Comparison CompanySAMSUNGRicoh ModelCLX-9250C2550C2530(Reference) Print Speed (Mono / Color) 25ppm / A4 25ppm / 25ppm A4→ Resolution 4800 x 600 dpi effective output1200 dpi X 1200dpi600 dpi X 600dpi EmulationPCL5c, PCL6Ce, PJL, XPS PostScript3, PDF2PS, TIFF RPCS, PCL5c,PCL6,XPS Adobe PS3 (Option) RPCS PCL5c,PCL6(Option) Copy Resolution600 x 600 dpi → FCOT(Mono / Color)9.5 sec10.5 sec6.5 sec/9.5 sec→ Scan Resolution (opt)600 X 600 dpi → Fax Speed33.6Kbps → Paper Handle Standard Input Capa.1140sheets600 sheets→ Max Input Capa.3140 sheets1600 sheets→ Max Standard Output Capa.3700sheets550 sheets→ ADF Capa.100 sheets50 sheets→ General CPU800Mhz533Mhz400Mhz Memory1GB768MB512MB HDD250GB60GBN/A LCD8.9 inch Color Touch Screen8.5” Color Touch Screen4 lines LCD Consumable Toner Yield (Mono / Color)25,000 pages15,000 pages10000 /5500 pages→ Drum Yield (Mono / Color)75000 pages 60,000 /60,000 pages→ Deve. Yield.75000 pages 160000/160000pages→

6. 6 Spec Comparison (cont’d) CompanySAMSUNGRicoh ModelCLX-9250C2550C2530(Reference) Warm-up <45sec<25 sec→ Zoom Range25% ~ 400% → Scan Speed60ipm @ 300dpi 40ipm @ 600dpi26ipm @ 200dpi for Color→ Paper Weight CST16- 57lb (60 - 216gsm)16-68 lb (60 - 256gsm)→ Bypass16- 67lb (60 – 253gsm)14-68lb (52 - 256gsm)→ Duplex16- 46lb (60 – 175gsm)16-28 lb (60 - 105gsm)→ Paper Size Max. width 12.6”(320mm) Max. Length 18”(457mm) Max. width 12”(304mm) Max. length 18(457mm) A6---A3

7. 7 CLX-9250ND Strength

8. 8 Performance Fast Duplex Copy speed of document save your time in real office and ECO friendly. CLX-9250 takes 124 seconds, And MP C2550 takes 194 seconds to complete printing job in 2:2 Sided Copy Test result shows that CLX-9250 needs shorter time to Copy Office Document (20 pages) than Ricoh MPC2550 in 2:2 Sided Copy, while both machine have same engine speed. (Use ISO Office Test Suite) Paper Size2-SidedResolutionColor A4DuplexNormalColor 15012510075 50 70seconds faster SAMSUNG CLX-9250 Ricoh MP C2550 seconds 20 pages Color Copying Time from Ready CLX-9250MP C2550 1:1 Sided1’02’’891’02'‘76 2:2 Sided2’04’’083‘13'‘87 2-Up Copy41’’0052’’53 175200

9. 9 Performance The Scanning performance of CLX-9250 is suitable for office environment in which many people share scanner It is only 26ipm for color Only 50 sheet feeder capacity High speed scanner 60ipm 100 sheet feeder capacity 60 ipm for both Mono and Color 41 for Mono/26 for Color ipm Standard 50-sheet automatic reversing document feeder Standard 100-sheet automatic reversing document feeder SAMSUNG Ricoh

10. 10 SAMSUNG Ricoh Easy to use touch panel 8.9 inch LCD panel allows for quick and secure operation The Full color 8.9 inch LCD panel Flexible panel design 8.5 inch LCD is smaller The angle of the control panel cannot be tilted Flexible Operation panel design Can tilt and move horizontally 100mm Big Icon button (35X30mm) Small Icon button

11. 11 SAMSUNG Ricoh Easy to use touch panel The main screen is user-friendly and well-labeled Large touch-sensitive buttons for all of the device’s 11 functions Easy to change the order for the customer priority Only 6 fixed function menu button Only 6 fixed Buttons for Copy / Document Server/Fax/ Printer/Scanner /Other

12. 12 SAMSUNG Ricoh Easy to use Convenient LED indicator (Machine Status) Paper Tray LED indicators for Low and Empty status DADF indicator for Error(Red) and Ready(Green) No LED indicator LED indicators

13. 13 SAMSUNG Ricoh Easy access to toner usage information on the panel Can not find toner level information on main menu. Easy to Use User can find the information of toner remainder by click soft-button on main-menu. Click Here!

14. 14 SAMSUNG Ricoh Easy to use Quick Copy Menu The Quick Copy Menu The Quick Copy Screen enables users to program all basic and many advanced functions without having to navigate menus No Quick Copy Menu The Quick Copy menu allows you to set the copy options quickly all on the one screen Easy to set up book mode When you set up book mode, 3 more steps necessary 1.Press Dup./combine/series 2.Press Book 3.Press OK Variety Reduce/Enlarge menu allows you to setup only pressing once Only 2 preset Reduce/Enlarge menu available, other than that 2 more steps necessary

15. 15 SAMSUNG Ricoh Easy to use built in USB Port Don’t need to use Optional USB Reader, Built in USB Port Built in USB port CLX-9250 supports direct printing from and scanning to a USB flash drive. USB/SD Card Slot should be necessary (Option $)

16. 16 SAMSUNG Easy to Use Do you copy ID card everyday? Our simple & advanced ID copy function will boost up your performance. One-Sided Combine needs 7 steps ID Copy Button save your time. (Just 5 Click) 2. Place front side of ID card & press “Start” 3. Place rear side of ID card & press “Start” 4. Print output 1. Copy  Advanced  ID copy 1. Press [Dup./Combine/Series]. 2.Press [Combine]. 3. Select [1 Sided] or [2 Sided] for Original, and then press [Combine 1 Side] for Copy. 4.Select the number of originals to combine. 5.Select the paper size. 6.Press [OK]. 7.Place the originals, and then press the [Start] key. Ricoh

17. 17 SAMSUNG Ricoh The control panel is very well designed and offers exceptional ease of use There is no selection for 1:1 copying, which might be confusing if a user needs to make a single-sided copy after completing a double-sided cop job Easy to Use Easy -to-understand control panel design Only 1:2 /2:2 setting No menu for 1:1 setting 1:1 setting menu is also available

18. 18 SAMSUNG Ricoh Option 3250 sheets Booklet Finisher Only 500 Internal Finisher is available No booklet Finisher available Easy to Use If you print using the Folding or Folding Staple option with the booklet finisher, you can only load the paper by short edge feeding in trays.

19. 19 SAMSUNG Ricoh Easy to Use Only 10K black/5.5K color toner yield makes you refill very often The toner yields are lower than the average High Toner yield High toner yield (25K black/15K color) will let you free cumbersome refilling work

20. 20 SAMSUNG Ricoh Supporting High Input Capacity High-capacity feeder will let you free from cumbersome paper loading work. Once a week would be more then enough. 2,720 Choose 3 kinds of paper input option Option 1 : 520 (CST) *2 + 100(Multi purpose) = 1140 Option 2 : 520*4 (CST) + 100(Multi purpose) = 2180 Option 3 : 520*2 (CST) + 2000+ 100(Multi purpose)= 3140 Max Input capacity : Max 1600 sheets Max 1600 Max 3140 2000 High capacity Feeder Standard 250X2 + 100(Bypass Tray) = 600 Option 500 X2trays + 600= 1600

21. 21 SAMSUNG Ricoh Environmental Friendly Design The ECO Mode setting in the driver saves energy and shows users how much No ECO tab in the Driver Easy to recognize how you print ECO The Eco tab on the print driver gives you the ability to change the features that can influence the environmental footprint of the device.

22. 22 SAMSUNG Environmental Friendly Design The ECO button on the panel saves energy and paper No one touch ECO setup button The Eco button allows you to save print resources without any cumbersome setting The Eco setting can be changed in Machine Setup ECO setting ECO button Duplex and B/W setting at once When you want to setup ECO, you should setup one by one such as Duplex/2 in 1 setting etc. Ricoh

23. 23 Solid Images MP C2550 Text Sample Line Sample SAMSUNG Ricoh Image Quality High image quality CLX-9250 Text Sample Line Sample Smooth Lines Fine Quality Text Jaggy Lines

24. 24 SAMSUNG Ricoh Easy to Optimize Simulating other MFP color It is possible to simulate other manufacturer’s color profile behavior If user changes their current color device to Samsung CLX-9250, they can optimize for keeping their current color setting. No such Function

25. 25 SAMSUNG Ricoh Easy to Optimize Easy to change 5 different languages for multilingual environment Easy to set up 5 different languages for the operation panel for multilingual environment such as global company Only 2 languages Korean and English can be changed

26. 26 SAMSUNG Ricoh Easy to Optimize Various Color adjustment features in the Driver make customer color optimize easily  Ricoh MP 2550 Easy to adjust Color and Easy to import a image you want to print for Adjustment Limited Color Adjustment Function without Image Click the Import Image Button

27. 27 SAMSUNG Ricoh Easy to Optimize Various Color adjustment features make customer color optimize easily  Ricoh MP 2550 CLX-9250 Single ColorO Twin ColorO Color ToneO Appointed ColorO Color RemovalO Color ReplacementO Add Background ColorO Color BalanceO Color Shift (Hue Control)O SaturationO UCRO Fine DensityO ContrastO SharpnessO C2550 Single Color Twin Color Color ToneO Appointed Color Color RemovalO Color ReplacementO Add Background Color Color BalanceO Color Shift (Hue Control)O Saturation UCRO Fine Density ContrastO SharpnessO

28. Printing solutions as easy as Appendix

29. 29 Easy to Optimize Single Color: Select this setting to print the copy in a specified single color, regardless of whether the scanned document is in color or in black and white. By using this option, you can achieve aesthetically pleasing prints or make images for specific purposes. When the SingleColor setting is selected, you can select only one color out of Cyan, Magenta, Yellow, Red, Green or Blue.

30. 30 Easy to Optimize Twin Color: Select this setting to print the copy in black and a specified single color, regardless of whether the scanned document is in color or in black and white. By using this option, you can achieve aesthetically pleasing prints or you can make images for specific purposes. When the Twin Color setting is selected, you can select one out of from Black + Cyan, Black + Magenta, Black + Yellow, Black + Red, Black + Green or Black + Blue.

31. 31 Easy to Optimize Appointed Color: The appointed color effect changes the original image to grayscale except for the appointed color. This effect can be used to emphasize an appointed color area. When you select colors from, the non selected colors will be changed to black and white in printouts. You can also select a color from if necessary. The selected original colors will be changed to the selected color from in printouts.

32. 32 Easy to Optimize Add Background Color: Select this setting to print the copy with a background color added to blank areas,. When the Add Background Color setting is selected, you can select Cyan, Magenta, Yellow, Red, Green, Blue, Deep Cyan, Deep Magenta, Deep Yellow, Deep Red, Deep Green, or Deep Blue.

33. 33 Easy to Optimize Saturation: This option allows you to adjust the level of saturation of the colors in the image. You can use this adjustment to make images more vibrant. The more gray there is in a color, the less saturated it is. The less gray in a color, the more saturated it is. So, a fully saturated color is the purest version of that color. Select a color, and adjust the level of saturation using the left/right arrows.

34. 34 Easy to Optimize Fine Density: The Fine Density effect increases or decreases the image density on relatively bright or dark areas of an image. By regulating the amount of CMYK toner, you can use this option to emphasize the area of an image, or you can improve the image quality. You can also enhance text readability by using this option.

35. Printing solutions as easy as Thank you