1. Creative Ideas categories (No. 1 - 21) The MARKies Awards 2016 HK is produced by Marketing, a publication of Lighthouse Independent Media 1 Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

2. Please paste your agency logo here Entry Details Please provide the following information: 1. Entry category (No. 1 - 21) 2. Name of agency 3. Name of campaign 4. Name of client Additional slides will not be judged. All entries should be saved in PowerPoint format (.ppt and pptx only) Any confidential information must be clearly indicated in red text or highlighted in red..

3. Entry Video Please paste the entry video link if there is any. (optional but strongly recommended) Only ONE video (no longer than three minutes) is accepted for each entry. Extra content will be deleted without notice. Please upload your video to YouTube and set the privacy settings to “unlisted”.

4. Campaign start date and end date: Key objectives: Target audience: Budget (HKD): Market challenge: Challenge (10%) Max. 1 slide Describe the challenge you were faced with – what was the brief? What was the context? What made this a real challenge? Mandatory Information is listed below:

5. Strategy (40%) Max. 3 slides – slide 1/3 Outline your strategic thinking and your creative idea. What made this an inventive and out-of-the-box idea? Explain the reasons behind your approach. Mandatory Information: core strategy, creative concept and creative rationale. Visual presentation is highly preferred.

6. Strategy (40%) Max. 3 slides – slide 2/3 Outline your strategic thinking and your creative idea. What made this an inventive and out-of-the-box idea? Explain the reasons behind your approach. Mandatory Information: core strategy, creative concept and creative rationale. Visual presentation is highly preferred.

7. Strategy (40%) Max. 3 slides – slide 3/3 Outline your strategic thinking and your creative idea. What made this an inventive and out-of-the-box idea? Explain the reasons behind your approach. Mandatory Information: core strategy, creative concept and creative rationale. Visual presentation is highly preferred.

8. Execution (40%) Max. 3 slides – slide 1/3 Describe how your creative idea was executed, the elements used, and how it was brought to life. Visual presentation is highly preferred.

9. Execution (40%) Max. 3 slides – slide 2/3 Describe how your creative idea was executed, the elements used, and how it was brought to life. Visual presentation is highly preferred.

10. Execution (40%) Max. 3 slides – slide 3/3 Describe how your creative idea was executed, the elements used, and how it was brought to life. Visual presentation is highly preferred.

11. Results (10%) Max. 2 slides – slide 1/2 What was the outcome? What evidence/metrics do you have that this was an effective creative idea? How did the result deliver on your challenge? Supply any facts and figures, which demonstrate the success of the idea.

12. Results (10%) Max. 2 slides – slide 2/2 What was the outcome? What evidence/metrics do you have that this was an effective creative idea? How did the result deliver on your challenge? Supply any facts and figures, which demonstrate the success of the idea.