1. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Making Eco-Innovation happen in Small and Medium-Sized Enterprises Parallel Session: Building and Construction Alberto Bonilla Manager of Environmental Urban Strategy and Territorial Sustainability Tecnalia – Unit of Environment

2. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Making Eco-Innovation happen in Small and Medium-Sized Enterprises Parallel Session: Building and Construction General overview Main challenges Sustainability vs. eco-innovation The crisis of the sector

3. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises RAW MATERIAL OBTAINING RAW MATERIAL TRANSPORT PRODUCT DISTRIBUTION CONSTRUCTION USE PHASE WASTE MANAGEMENT END OF LIFE PRODUCT MANUFACTURING General Overview THE LIFE CYCLE A complex cycle

4. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises General Overview The hypersector of construction

5. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises General Overview Driving forces

6. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Main challenges Increase the competitiveness of the sector Social integration and sustainable communities Climate Change and ecology Breakdown the barriers for technological boom

7. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Main challenges Increasing the competitiveness means: Include demands of the final user: comfort, flexibility… Improve of construction processes: faster, safer, cleaner… Introduce regulatory changes for building, infrastructures performances Change resources costs: manpower, mortgages…

8. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Social integration and sustainable communities: Promote social cohesion, mixed classes and tolerance. Value affordability under new property concepts. Give users control over their environment. Revitalize historic centers, make vibrant communities. Main challenges

9. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Climate Change and ecology: Adapt construction to climate impacts Follow bioclimatic architecture and urban planning principles Increment vegetation and natural soils in the public space Introduce and socialize ecotechnologies Main challenges

10. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Behaviour vs. consumption Captive markets vs. competitive product Company focus on the value chain vs. focus on the ecodesign One-use product vs. maintenance and rapid prototyping Sustainability vs. eco-innovation

11. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Discuss behaviour vs. consumption: Socially and environmentally responsible behaviour to ecodesigned consumed building elements, gadgets and services Create networks like consumer groups and producer2consumer links at real state level Support rehabilitation and building reuse Sustainability vs. eco-innovation

12. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Open captive markets vs. competitive product: Industrialize the construction sector Promote social flats, affordable renting and condominiums Activate empty real state and second properties Sustainability vs. eco-innovation

13. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Set the company focus on the value chain vs. on the ecodesign Check the lifecyle of the built product Value customized ergonomy and user-oriented design over standard housing Value local materials and technologies Support local, small and well- focused companies Sustainability vs. eco-innovation

14. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Censure one-use product vs. maintenance and rapid prototyping Recover partial-substitution technologies Extend an intensive maintenance culture Support rapid-prototyping technologies Create a market for second-hand built pieces Sustainability vs. eco-innovation

15. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Focus on the oportunity, not on the danger Renew companies and processes Bet for the public and social Be creative The crisis of the sector

16. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Focus on the opportunity, not on the danger Use past benefits to invest in green, saving and efficient technologies Review the financing chain Think long-term Follow the example of the automotive industry The crisis of the sector

17. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Renew companies and processes: Renew obsolete designs, machinery and built elements catalogue Promote PPP among designers, contractors and users under public auspice Bring integrative managers to top level Make ecodesign a standard Make proffesional associations competitive The crisis of the sector

18. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Bet for the public and social means Think global, not elite See housing and infrastructures as a social issue, not as business Promote participatory urban planning and budgeting The crisis of the sector

19. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises BE CREATIVE ! Alberto Bonilla, Spain The crisis of the sector

20. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Alberto Bonilla, Spain Thank you for your attention

21. Alberto Bonilla Tecnalia – Unit of Environment 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Making Eco-Innovation happen in Small and Medium-Sized Enterprises Parallel Session: Building and Construction Adrian M. Joyce, Director, Architects Council of Europe Verónica Kuchinow, Founder, Zicla Jon Laurenz, Ametslab