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Published byMavis Carpenter Modified over 8 years ago
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MRT Media & Price Year 2015
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From Bangsue to Hua Lamphong 18 stations approximately 21 km. Service Hour 06.00 – 00.00
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Who? (1) The majority of MRT users are in student and working age. 41% 59% GenderAgeStatus Base: All respondents (n=900) Ref :Q6/T6B Base: All respondents (n=900) Ref :Q7 /T7A, Q8/T8A Average = 31.08 yrs Base: All respondents (n=900) Ref :Q57/T57A Moreover, most of them said that they are single. Source: MRT Research 2012 by The Nielsen Company
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Base: All respondents Ref : Q9/T9A, Q54/T54A Education Occupation Personal income & HH income Base: All respondents (n=900) Ref :Q55/T55A Base: All respondents (n=900) Ref :Q56/T56A HH income Personal income MRT users come from both SES A and C Who? (2) SES A SES B SES C SES D Source: MRT Research 2012 by The Nielsen Company
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To create IMPACT…
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ENTRANCE NETWORK Composition: Small light boxes or LCD screens and Sticker wrap 2 sides Size: Light box 0.66*0.90 m. / Sticker – depend on location Media cost/month: 72,000 – 529,000 Bt. Production cost: Light box – 802 Bt. (unit) / Sticker – 1,200 Bt. / sq.m. Setting cost: 10,000 Bt. Booking less than 3 months, sign board tax is under customer’s own responsibility.
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BULKHEAD STICKER Location: Retail to Concourse Level at Pharam 9, Sukhumvit, Petchaburi, QSNCC Station Size: Depend on location, approximately 32.92 sq.m. Media cost/month: 123,000 – 159,000 Bt. Production cost: 1,200 Bt. / sq.m. Setting cost: 11,000 Bt. Booking less than 3 months, sign board tax is under customer’s own responsibility.
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BULKHEAD NETWORK Location: Retail to Concourse Level at Pharam 9, Sukhumvit, Petchaburi, QSNCC Station Size: Depend on location, approximately 168 – 193 sq.m. Media cost/month: 310,000 – 616,000 Bt. Production cost: 1,200 Bt. / sq.m. Setting cost: 33,000 Bt. Booking less than 3 months, sign board tax is under customer’s own responsibility.
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To reach all targets & enhance AWARENESS
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BULKHEAD ENTRANCE Location: Entrance Size: Approximately 4.45*1.10 m. Media cost/month: 34,000 – 75,000 Bt. Production cost: 1,200 Bt. / sq.m. Setting cost: 3,000 – 5,000 Bt. Booking less than 3 months, sign board tax is under customer’s own responsibility.
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IN-TRAIN NETWORKS with Ceiling Wrap
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InTrain/Station TV Package Loose Spot Package:2 minutes per loop Media Cost per Month:445,000 baht On Air Loop:90 minutes No. of Loops per day:12 loops Total No. of Screens:607 screens 18 stations: 265 screens 19 trains:342 screens Airing Time / Day / 1 screen:24 minutes Airing Time / Day / 607 screens:14,568 minutes Airing Time per month:437,040 minutes
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Lumphini Station : Entrance Network & Bulkhead Entrance Media:Entrance Network 2, Light box 7 panels Bulkhead Entrance ( Code : 01 ) Sticker Escalator side 49.27 Sq.m. Sticker Stair step side 62.25 Sq.m. Location: Entrance 2 Q house bldg side Media Cost: 172,500 Bt/Month Production Cost: 154,365 Bt. Setting cost 14,000 Bt. MRT media are based on first comes first serve. Minimum booking 3 months, If booking less than 3 months sign board tax is under customer’s own responsibility 2015
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Silom Station: Bulkhead Sticker Media:Bulkhead sticker (Concourse to platform level) code 001 Size : 6.9822 sq.m. Location:Concourse level to Platform level, Media Cost: 53,000 Bt/Month Production Cost: 8,376 Bt. + setting 4,000 Bt. MRT media are based on first comes first serve. Booking less than 3 months sign board tax is under customer’s own responsibility 2015
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IN-TRAIN NETWORKS with Ceiling Wrap Media:In-Train Networks (1 train = 3 bogies) Poster = 18 units Panel = 5 units Tube card type R 1.50 x 0.25 m.18 units Tube card type L-1 0.329 x 0.255 m. 18 units Tube card type L-2 0.515 x 0.255 m. 18 units Ceiling Wrap 18.63 x 1.05 m. 2 units Ceiling Wrap 19.32 x 1.05 m. 1 unit Media Cost: 396,000 Bt/Month Production Cost: 96,035 Bt. MRT media are based on first comes first serve. Booking less than 3 months sign board tax is under customer’s own responsibility
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IN-TRAIN NETWORKS with Ceiling Wrap
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