1. Influencing Travel Behaviour Graham Riley Regional Programme Manager North of England Slide 1

2. The State of the Network Responsible for c.8,000 km of: Motorways Major national/regional roads Challenges Traffic growth Journey reliability Air quality and climate change Economic prosperity and pressures from new development Slide 2

3. Slide 3

4. Travel Plans – Do they work? Benefits realised: Trip reduction Improved staff recruitment, retention and health Development land released Area wide development of measures Slide 4

5. Full Evaluations Trips Saved (Peak Hr) Annual Benefit Benefit: Cost Ratio Cambridge Science Park 88£207k13:1 Whiteley – Hampshire 52£133k3.7:1 Northampton General Hospital A45 76£67k5.5:1 Value of benefit is heavily dependent on levels of congestion Over 50 Voluntary Travel Plans delivered by March 2010 Slide 5

6. New Developments New Employment Existing Employment Existing Housing Existing Employment 100’s of new travel plans secured ‘Trip banking’ becoming established Slide 6

7. Results of M42 Active Traffic Management Pilot Average journey time has improved by up to 26% in worst PM peak Significantly reduced journey time variability during weekdays – on average 27% reduction Fuel consumption reduced by 4% Vehicle emissions down by up to 10% Personal injury accidents down from 5.1 to 1.8 per month Slide 7

8. High Occupancy Vehicle Lanes Slide 8

9. Integrated Demand Management Integrated Traffic Management Ramp Metering Wide Area Traffic Mgt. Incident Management Managed Motorways (incl ATM) Variable Speed Limits Hard Shoulder Running Lane Management (incl. VSL, HSR) Access Management Spatial Planning Influencing Travel Behaviour Travel Plans – Mixed Promoting Sustainable Travel Developer Travel plans Enforcement Policy C. 02/2007 Travel Plans –Voluntary Mode shift – Rail, Coach Traveller Information (on & off SRN) Stakeholder working HOV Gates Area Wide Complementary Effects Supporting Infrastructure Monitoring/Appraisal Slide 9

10. To find out more… Graham Riley Regional Programme Manager: Influencing Travel Behaviour (North of England) Lateral, 8 City Walk, Leeds, LS11 9AT Tel +44 (0)113 283 6233 Mob +44 (0) 07795 450549 Email : graham.riley@highways.gsi.gov.uk Find us on the HA website: www.highways.gov.uk/knowledge/itb Slide 10