1. Designed for Partners How to use the Grid effectively

2. Agenda Ways to use the Grid Why do you care? How to position the [Product/Solution]? Sales Assets

3. Ways to use the Grid

4. 1.Unlimited Emails from the Grid in 4 easy steps 2.Company Value Proposition/Customize eDM’s 3.Email signature banners from your everyday email 4.Web banners on your company website 5.Promotions 6.Events 7.Telemarketing 8.Google Adwords/Analytics 9.iFrame on your company Website 10.Social Media – with Grid Social 11.Run additional campaigns

5. 1. Unlimited Emails from the Grid in 4 easy steps Step 1Step 2 Step 3 Step 4

6. 2. Company Value Proposition/Customize eDM’s Be sure to leverage your company value proposition in your Grid site, and in your eDMs To add this to your site, send the verbiage desired to the concierge team and we’ll implement it for you To leverage this in your emails, it is as simple as clicking and typing in the send email section of the Grid, or as dynamic as editing the HTML code for the email The Concierge team is happy to assist you if you get stuck

7. 3. Email signature banners in your everyday email Add the banner of your choice to your email signature, and hyperlink the banner to your Grid campaign URL. Any customer who clicks will be tracked. When they complete a whitespace form, you’ll receive a lead alert!

8. 4. Web banners on your company website 1.Place web banner(s) on your company website, that are linked to your Grid campaign 2.Any customers who click will be tracked, and when they complete a form you’ll receive a lead alert!

9. 5. Promotions Add a promotion to your Grid site Assessments (most common) Additional collateral Raffles T-shirts/pens/hats etc... Recommendation = something that results in an appointment/visit Be sure to draw attention to the promotion in at least one of your emails (see step 9)

10. 6. Events Add registration links for upcoming Events to your site Highlight these in your eDMs (See step 9) You can then see who clicked on the Reg link, and cross reference with those who registered for additional follow-up.

11. 7. Telemarketing Add in your favorite TeleVendor The Concierge team will be happy to train them on the Grid, and assist them in getting your campaign moving forward (Partner is responsible for all added costs) TeleVendor can set-up to receive lead alerts directly and call-out accordlingly

12. 8. Google Adwords/Analytics Adwords Use the processes in place for licensed sites: http://www.google.com/ads/adwords/ http://www.google.com/ads/adwords/ Analytics If your company site uses Google analytics, send us the tracking code We’ll embed the code into your Grid site and voila, you’re done!

13. 9. iFrame on your company Website If your website is built using PHP, we have some very basic code your webmaster can input to enable your campaign to not only appear in an iFrame, but your emails, and any whitespace tracking can direct to it, track it, and send you lead alerts accordingly! Contact the Concierge Team for more information. For other build types, contact the Concierge Team for assistance

14. 10. Social Media – with Grid Social Detailed steps coming soon!

15. 11. Run additional campaigns Synergy is true in marketing, the more your name is in front of customers, the more your customers know and trust your brand. Run additional campaigns with the Grid to continue to drive Brand Awareness, and generate more leads. For more information contact the Concierge Team

16. Why do you care?

17. You can have a professionally developed campaign ready for market in as little 3 – 5 days Grid users tend to have 10-15% open rates and 1-1.5% visit rates compared to industry average at 7-10%, and 0.7- 1.0% respectively The Grid should only take 2-3 hours or less to set-up, approve, and manage over the 6 month campaign period. To date, the Grid has helped create over $500m in estimated pipeline value for channel partners 3000+ Number of partner launched campaigns 9 million+ Number of emails sent 90,000+ Number of leads generated No learning curve if you’ve used the Grid previously you can be live in less than 24 hours with 30 min or less time spent setting up the campaign Grid - Value

18. [Product/Solution] - Value

19. Opportunity – Value Possibilities 3 hours set-up time 1000 emails sent 100 opens 10 visits 3 appointments 1 sale ______________________________________________________________________________________________________ Estimated Profit = $[X] 3hours = [X]/3 = $$$$$/hr Using the Grid to drive awareness of [Product/Solution] can help you more efficiently set-up appointments and thereby close sales with minimal time in admin/setup and large profit potential

20. [Product/Solution] Positioning

21. How to position [Product/Solution] Target market Values and Benefits Pain point resolution Ideal customer Ideal decision maker title

22. Sales Assets

23. Scripts Cold Call Script Lead Call Script

24. Need Help? EMEA Office: Dana Coteanu Partner Concierge Service - EMEA P +40 21 310 4104 E dana.coteanu@elasticdigital.com Asia Pacific Offices: Peter Schuppe Partner Concierge Service - Australia P +61 2 8396 5713 E peter.schuppe@elasticdigital.com Partner Concierge Service Egrid@elasticdigital.comgrid@elasticdigital.com James Owings Partner Concierge Service – Global Manager P +1 801 416 0820 E jowings@elasticdigital.com AMER Offices Chelsea Figgins Partner Concierge Service – NAM P +1 801 416 0820 E cfiggins@elasticdigital.com