1. WP Sales Page Sales pages in WordPress the easy way, no matter what theme you use! Suzanne Bird-Harris presents...

2. What is a Sales Page? (a.k.a. squeeze page, landing page, etc.) An attractive, compelling page published on the Internet that is optimized for search engines and designed to persuade a defined group of readers to take one specific action. - Patsi Krakoff, Psy.D.

3. WordPress Advantages Easy to use Search engine love Not just for blogs Themes handle “look and feel” Plugins add functionality You don’t have to code!!

4. WordPress Drawbacks (when trying to create sales pages) Too many distractions (header, menus, sidebars, etc.) Nearly impossible to create a page without the distractions, unless you are a programmer, and even then it’s hard!

5. Possible Solutions (none of which I liked) Create sales page in HTML outside of WP but at same domain Change to a Sales Page theme Create a 2nd WP installation and use a Sales Page theme on it

6. WP Sales Page Solution Not a theme Not a plugin Works with any theme you have installed Create as many sales/squeeze/landing pages as you like - in the same site! Stay in WordPress All the advantages - none of the drawbacks!

7. 4 Steps to a WP Sales Page Upload WP Sales Page - installation guide included Create a new page in WordPress Write your sales copy (formatting examples included in code-tutorial.pdf) Choose the WP Sales Page template for the page and publish the page!

8. Parts of a Sales Page Headline Introduction Your credibility Benefits Features/specs Bonus Build-up the Value Ordering Conclusion