1. Local Content and SEO Program for Griswold Home Care Franchise Owners PRESENTED BY LTC EXPERT PUBLICATIONS

2. Why Local Content?  Increased visibility, trust and authority in your local community.  Better search engine optimization  Better marketing strategies  Better for your local business!

3. What is great content?  Blog posts (a.k.a. articles) on your Griswold website -4 per month  These articles are professionally written.  They are posted in your name, establishing you as the trusted authority on elder care related topics in your local area. LTC Expert Publications’ writers produce over 700 professionally written senior care articles each month for local home care businesses.  All content is 100% unique to you / your website.  Nothing is ever duplicated.  All content is search engine optimized for your local territory.

4. Social Media Social media accounts that are ACTIVE are more important than ever. The accounts that are important for a home care business are: 1.Facebook for Community Outreach 2.Linkedin.com for Professional to Professional Networking. 3.Twitter.com for backlinks and visibility 4.Pinterest.com for backlinks and visibility. 5.Google Plus for backlinks and visibility. We set up all of your social media accounts (or work with the ones you already have) so that all of your content is automatically sent directly to all social media, increasing engagement, comments, and visibility.

5. Newsletter- Yours, Local Your Griswold office location should have it’s own local newsletter. Why? 1.Your local community prefers content local to your area. 2.They prefer to know more about you and your team. 3.They want to see your community outreach efforts. 4.Your local community wants to trust you, the owner of the local office.

6. Local Company News 1.LTCEP posts 4 articles per month that we write….on elder care, senior care, home care, caregivers. 2.You may submit 4 MORE pieces of company news per month and we will post it for you. 3.All content goes out to social media, and your monthly newsletter. 4.Your consumers want to see your community outreach efforts. 5.Your potential referral sources want to trust you, the owner of the local office.

7. Corporate and LTCEP are Working Together 1.LTCEP provides a corporate office approved e-newsletter with Griswold branding for each office. 2.All blog posts are approved by corporate before they go live. 3.LTCEP will provide webinar training for all participants. 4.LTCEP will provide exceptional ongoing support for all participants.

8. Fees and Terms Set up Fee: $500 One time Monthly Fee: $250/mo Terms: 30 day cancellation notice after 6 month minimum participation

9. What Happens Next? To participate, obtain a program agreement or just ask questions contact: George Novoson of LTC Expert Publications at 781-769-7295 or email: George@Ltcep.com

10. Contact Corp to Get Started For additional information contact: Griswold Home Care Corporate Marketing at marketing@griswoldhomecare.com