1. Typology of job seeking strategies Kathrine Jensen (HECSU)

2. Information oriented Main focus: locating job advertisements Characterised by formality (eg. Qualifications and job specs) Typical actions: finding the information and sending applications Examples are: trawling job boards, using search engines and other websites. Can be defined as skills matching Locating

3. People oriented Main focus: opportunities to network Characterised by informality Typical actions are building contacts Examples are: joining online interest groups/professional body, going to career fairs Can be defined as skills presentation Connecting

4. Profile oriented Main focus: getting yourself out there Characterised by the personal/branding yourself Typical actions are building skills and a portfolio Examples are: uploading and sending CVs, being visible on-line by blogging and a linkedin profile Can be defined as skills performance Targeting

5. References The typology was informed by: Top Tips for Students Graduating in 2009 in A HECSU Survey: How are Higher Education Career Services experiencing the Recession? (Jensen and Higgins 2009) Available from the HECSU website in the research reports section at: www.hecsu.ac.uk And Julia Horn’s article Values at work: a qualitative study of careers education in higher education from Graduate Market Trends Winter 09/10