1. Underwriting Revenue Preserving & Getting More Jim Taszarek, President Kirk Nelson, CRMC, VP Sales and Marketing

2. Market Spending on Radio Phoenix Market 15 Forecasted in 2007 Forecasted in 2009 2008 $298,700$241,700 2009 $312,200$215,100 2010 $327,800$206,500 Source: BIA Advisory Services 2007, 2009, (000’s)

3. Content Consumption 20092015 mobile streaming HD web 90% Broadcast 70% Broadcast

4. Underwriting Revenue Preserving –Great at the basics Getting More –Work across departments –Build LOCAL new media revenue opportunities

5. Preserving Underwriting Revenue Great at the Basics –People –Inventory –Public Broadcasting Categories

6. Back to Basics People – 7 Behaviors 1.Customer Service 2.Self Management 3.Written Communications 4.Persuasion 5.Interpersonal Skills 6.Goal Orientation 7.Presenting

7. Back to Basics Significant Key Category Initiatives –Education –Performance (Ballet, Music, Theater) –Healthcare/Medical Opportunity categories include: –Banks –Food Service/Restaurants –Retail –Financial/Investment/Retirement Planning –Law Firms/Legal –Community Service Organizations –Government/Public Utilities

8. Getting More Working across departments –Member Card New content delivery platforms –Underwriting & membership represented –Accepting new sponsorship opportunities –Constant evolution

9. Member Card

10. KISS FM Describes player

12. NPR Website 300 X 250

13. Preserving Summary Back to Basics –People –Inventory –Public Broadcasting Categories

14. Getting More Summary Working across departments –Member Card New content delivery platforms –Underwriting & membership represented –Accepting new sponsorship opportunities –Constant evolution