1. 1.02 Understand career opportunities in marketing to make career decisions

2. Career Opportunities Identify types of businesses that offer careers in marketing. – Almost all businesses have marketing careers; manufacturing, retail, wholesale, transportation services, community/social services, education, etc. – The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited. http://marketing.about.com/cs/marketingjobs/a/careers.htm

3. Marketing Careers Describe the following marketing careers: 1. Marketing research – learn about the markets and what influences customers’ purchasing decisions 2. Advertising – reach out and attract customers 3. Product management – functions pertaining to the product component of the marketing mix 4. Distribution/Warehousing – channel management 5. Sales – influencing the customer to purchase 6. Retailing – store management 7. Service marketing – marketing intangibles 8. Customer service – satisfying customers 9. Public relations – improving the company’s image

4. Skills necessary for marketing careers Describe well-recognized traits and skills needed for success in marketing careers. – Honest and trustworthy – Knowledgeable (about sales and product) – Enthusiastic – Technically savvy – Reliable – Self-motivated and goal oriented – Communication skills (communication is at the center of all marketing activities)