1. IN THE MOBILE BUSINESS VALUE CHAIN MODERATOR: STEVE BEAUREGARD PRESIDENT & FOUNDER:

2. REGARD develops mobile business applications for wireless users. REGARD products put business intelligence into the hands of decision-makers. 13 years of service * sytems integration * custom application development * wireless solutions * wireless products

3. JAMES SPAHN VP Biz Development Cell Co., Ltd. Companies from different spheres need to coordinate their efforts & develop strategic relationships. The Panel: FRANK CHINDAMO President Fun Little Movies JEFF FREEBAIRN President & CEO Big G Mobile

4. Outdoor Advertising Broadcast Media Direct Marketing On-Package Internet Retail Email Print Mobile Subscriber Content Owners & Brands New Media Interactive Marketing Agencies Mobile Application Solution Providers Aggregators Wireless Operators The Mobile Value Business Chain “Empower Me” “Entertain Me” “Organize Me” “Connect Me” Handset Manufacturer

5. Simplicity for end-user requires infrastructure & service provisioning complexity. Rich service portfolio requires multitude of serive / content providers Ubiquitous service availability requires harmonized eveolution & convergence of separate networks Access type independence requires interworking & common principles among fixed & mobile access networks Basic Issues:

6. - How big is the market for mobile content and entertainment services in Western Europe, and how quickly is it likely to grow? - What are the drivers of adoption of specific services? - What are the barriers preventing this market from significantly contributing to the total mobile service revenues? - What needs to be done to eliminate the barriers, and when is it likely to happen, given the current trends in the market? - What is the forecast value of different types of mobile content and entertainment in Western Europe, split by key countries, market segments and technology generation? - What categories of content are likely to dominate the mobile content and entertainment market? - What trends are shaping the emerging value chain in this market? What industry players are likely to benefit and lose out because of these trends? - How will the revenue for mobile content and entertainment services split along the value chain?