1. Quote to define campaign goes here – can run to two lines. PICTUREHOUSE: DISCOVER TUESDAYS You decide what they discover (namely: your brand). Because Picturehouse is the UK’s leading and most- recognised independent cinema chain. They’re everywhere and they’re synonymous with not-only a certain kind of high-minded, high-quality cinema experience, but also a certain kind of affluent and eclectic cinemagoer. They’re marketing savvy and highly discerning – exactly the kind of audience you want to build affinity with by reaching out to them on their home turf, and through their interests and passions. That’s what sponsorship of Discover Tuesdays offers you. Why Picturehouse? What is ‘Discover Tuesdays’? Speak to the affluent, eclectic cinemagoer when they’re most receptive and open-minded. It’s a weekly event where Picturehouse cinemas showcase a diverse range of vital films to satisfy their core 25-44 ABC1 audience’s thirst for new cultural horizons. This could be cutting-edge new releases, cult classics, eye-opening documentaries or mind-blowing artistic explorations of the human experience as told from the perspective of an ant – and everything in between.

2. Quote to define campaign goes here – can run to two lines. Asset Est. 6 month Impacts Gross Value (£) 10” co-branded sponsorship ident on selected films. 1,750,000£140,000 Up to 4mins premium content before all DT showings. 204,725£114,646 Magazine x 2400,000£16,000 E-Newsletter x 528,952,000£48,000 Website191,448£12,000 Total11,359,587£352,646 Source: GB TGI Q2 2013 / Rentrak Admissions / CAA Film Monitor Coverage & Frequency / CAA FAME 2012. * Includes production & delivery for one creative execution.. All assets creative subject to cinema approval and restricted by availability. PICTUREHOUSE: DISCOVER TUESDAYS You decide what they discover (namely: your brand). 34.8m ABC1 25-44 Admissions per year (21% of all UK cinema admissions) 78% of the Discover Tuesdays audience is ABC1 25-44 Investment ABC1 25-44’s are trendsetters living heavily-edited, hyper-active lives. This makes them notoriously hard-to-reach through traditional media channels. One exception is their cinema habits, which remain sacred – a powerful passion point. They consider film and the wider cinema experience to be a part of their social lives, they’re film ambassadors amongst their friends. They actively seek out new and unique film content that’s highly-regarded amongst film critics and journalists. This gives your brand the opportunity to preview unconventional film content, in a cinema environment and build a deeper synergy with film. Reaching ABC1 25-44’s On Screen 10” Sponsorship ident to run before selected films across Picturehouse during campaign timeline. 30” ad on all Discover Tuesdays showings. Online Joint branding online with Picturehouse across their website, including the specific tab for Discover Tuesdays. Advertiser to also appear in the digital version Picturehouse Recommends magazine. Magazine Used by Picturehouse to inform its members about the films that they consider to be the best releases of the quarter. Distributed to 130,000 members and 150,000 through sites. Brand can utilise sponsor logo on all relevant pages and 1 x full page spread. Foyer Extending the sponsorship, the sponsor could take advantage of the premium foyer space by placing a roller banner before all Discover Tuesdays screenings. £150,000 6 month package investment (inclusive of all production hard costs*):