1. 11 C21 MARKET UPDATE VIDEOS

2. 2 CONSUMERS Searching for Local Real Estate Market Conditions on century21.com © 2013 Century 21 Real Estate LLC. All rights reserved

3. 3 How consumers get to the Market Update Videos © 2013 Century 21 Real Estate LLC. All rights reserved 1.Go to any Property Details page on C21.com 2.Scroll down to the Demographic Data section 3.Click on “View all Local Area Info”

4. 4 © 2013 Century 21 Real Estate LLC. All rights reserved When the user clicks “View All Local Area info, this section appears

5. 5 How to get to the Market Update Video from the home page © 2013 Century 21 Real Estate LLC. All rights reserved 1.Go to C21.com 2.In the search bar, type the location Example: Philadelphia, PA TIP: Do not hit Enter on keyboard - that is the primary path for most consumers and takes you to the property search results page for that location.

6. 6 © 2013 Century 21 Real Estate LLC. All rights reserved Click on “ View Local Area Info for...” In the drop down

7. 7 The local area info page http://www.century21.com/real-estate-information/philadelphia-pa/LCPAPHILADELPHIA © 2013 Century 21 Real Estate LLC. All rights reserved

8. 8 Click to play Market Update Video © 2013 Century 21 Real Estate LLC. All rights reserved

9. 9 Data/Coverage We are working with MLS’s across the country to gain access to the data which allows us to produce these videos. Coverage is limited to a small number of MLS’s at this time but we continue to add more each month. Video is automatically updated towards the end of the first full week of each calendar month © 2013 Century 21 Real Estate LLC. All rights reserved

10. 10 SYSTEM MEMBERS Embedding the Market Update Videos on My C21 Site © 2013 Century 21 Real Estate LLC. All rights reserved

11. 11 © 2013 Century 21 Real Estate LLC. All rights reserved Click on the More content tab and select the Market Update Video template To embed the Videos in My C21 Site

12. 12 Select the City, State and Zip code for the Market Update Video © 2013 Century 21 Real Estate LLC. All rights reserved My C21 Site - Selecting the Area for the Market Update Video

13. 13 The system will automatically find the Market Update Video for the location specified. My C21 Site - Market Update Video template Content can be added to the page © 2013 Century 21 Real Estate LLC. All rights reserved

14. 14 Market Update Videos - Summary Use these Market Update Videos as one more vehicle to demonstrate to your prospects and sphere of influence that you have the knowledge of your local markets to assist both buyers and sellers in their real estate transactions It will help you build your reputation, capture more leads and close more business © 2013 Century 21 Real Estate LLC. All rights reserved