1. Grassroots Advocacy and Social Media

2. Garnering Public Voice for Public Education EDUCATE INFLUENCE

3. Far-Reaching Broad base of support – Parents and grandparents – Community leaders – Senior citizens – Business community – College student alumni – High school students – Elected officials

4. Timely Systems in place for QUICK turnaround of: – Information to your population sectors On current issues On good news Explaining bad news – Information from your population sectors Back to you To your legislators To your media To their friends, families and neighbors

5. Right and True Advocates for public education need to be truthsayers – About important things Like student learning And things that put student learning at risk – Supported by research and data Giving solid credit to information shared – Correcting the false and misrepresented Discrediting false data shared by others

6. Tools to Use 1) Your good name as a school leader

7. Tools to Use 2) Evidence of the good work your schools do

8. Tools to Use 3) PTA, Grandparent, key communicator, and staff networks that will get the word out

9. Tools to Use 4) A legislative alert system to get the word to Lansing in real time (24 hours or less)

10. www.MillionMichiganVoices.com

11. Tools to Use 5) Social media systems to help get the word out

12. Social Media… Why ?

13. It’s Free! Bypass dependency on traditional media Your Followers are KEEPERS AND If you don’t tell your story, someone else will tell it for you…

14. INFLUENCE REACH

15. DEFINE Your Audience and Message

16. Facebook Twitter Blog SchoolTube YouTube CHOOSE Your POWER TOOLS

17. FACEBOOK: Think conversational; comments; use VISUALS TWITTER: Think concise; catchy headlines; INFO LINKS BLOG: Think thought-leadership; personal view; LIKE-WRITE YOUTUBE: Think talk-show; emotional; POWER MESSAGE *OPTIMIZE Your News or Message for Each Social Media Platform Power Tools: What Are You Most Comfortable Using?

18. FACEBOOK

19. Average one-month organic (not paid) post reach: 285 people per post

20. TWITTER

21. 3947 3 months of twitter follower growth

22. BLOG

25. VIDEO

26. # 1 Videotape meeting, event or message Upload video to YOUTUBE TWEET out video link; add hype Post video link to FACEBOOK; add new hype Add link, blurb & image to BLOG & WEBSITE with SHARE buttons Social Media SPIN CYCLE

27. What contributes to a successful Social Media implementation?

28. 5. Monitor & Manage 4. Integrated Approach 3. Consistent Posting 2. Quality Content 1. ?

29. Presented by Dr. Vickie Markavitch Superintendent of Oakland Schools Vickie.Markavitch@oakland.k12.mi.us Vickie.Markavitch@oakland.k12.mi.us Jean MacLeod Social Media Specialist at Oakland Schools Jean.MacLeod@oakland.k12.mi.us