1. T- 1 Copyright©1997, Allyn & Bacon Newspapers Chapter 4

2. T- 2 Copyright©1997, Allyn & Bacon NEWSPAPERS Importance as Medium + Major news source for most people + 1 of 3 Americans reads one daily + 1,570 daily papers in United States + 60 million copies daily + Local advertisers’ preferred medium

3. T- 3 Copyright©1997, Allyn & Bacon NEWSPAPERS National Dailies + Wall Street Journal -Barney Kilgore reshaped WSJ 1940s -Part of Dow Jones + USA Today -Al Neuharth created 1982 -Part of Gannett

4. T- 4 Copyright©1997, Allyn & Bacon NEWSPAPERS National Dailies + Christian Science Monitor -Mary Baker Eddy founded 1908 -Church is publisher + National Editions: NY and LA TImes

5. T- 5 Copyright©1997, Allyn & Bacon NEWSPAPERS Challenges for Dailies + Circulation patterns -Sales declining -Young people aren’t buying + Advertising patterns -More competing media -Traditional advantages withering Portability, Diverse indexed content, Depth coverage, Low cost

6. T- 6 Copyright©1997, Allyn & Bacon NEWSPAPERS Challenges for Dailies + Newspaper Websites -Not yet turning a profit

7. T- 7 Copyright©1997, Allyn & Bacon Newspapers Chapter 4 END