1. Media Advance Organizer Advance Organizer is a learning technique used to determine knowledge competency (what you do know about a subject) and knowledge voids (what you don’t know) and a way to systematically cover material (that will be on the final).

2. 54.3% of US Adults Read a Daily Newspaper

3. Readership Has Gone Down...

4. Readership Goes Up with Age

5. Most Often Read Section: Main News (90%)

6. Number One: USA Today = 2,149,933

7. 58% of American Families Had Internet Access in 2001

8. 97% of American Families Own a VCR