1. Educational Offer VSL EXAMPLE with Outline (webinar) In this document, I’m including slides from a successful VSL along with the insertion of section markers for each section of the VSL. These are for illustrative purposes ONLY. Please don’t use this verbatim, or take the inclusion of these slides to mean you have “reprint rights” to use my story, products, or anything remotely like that. I’m simply including my own slides so you can use them as EXAMPLES and as ILLUSTRATIONS to see where each piece of a VSL fits into the overall structure.

2. Part 1: The setup. Begin by positioning as a tutorial. Ask them to grab a piece of paper and pen. State what they are going to learn. Give countdown. Do not include THIS SLIDE in your presentation. It’s just instructions for YOU.

3. Hey - grab a pen and paper real quick.

4. I want to show you a ____ three-step formula that’s working really well to _____ so you can ______.

5. I’ll wait a sec so you can grab a pen…

6. 5

7. 4

8. 3

9. 2

10. 1

11. Part 2: Focus. Begin painting a mental picture with opening statement “Imagine this scenario...” Control focus by asking a “what if” question. (Or series of them.) Make question result oriented Don’t use this slide.

12. Imagine This Scenario.

13. What If You Were Suddenly Recognized As A Global Expert And Authority In Your Field?

14. What If You Suddenly Became In Great Demand...Regardless Of Your Price?

15. What If You Became a CELEBRITY In Your Niche?

16. Part 3: Skepticism. Briefly address skepticism (“Sound like a stretch?”) Use “feel felt found” story to introduce content. Don’t use this slide.

17. Sound Like A Stretch?

18. I Used To Think So Too...

19. Until It Happened To Me.

20. In the past few years, I’ve sold over ONE HUNDRED AND FIFTY THOUSAND POUNDS between my own products and services and the promotions I’ve created for clients.

21. I’ve also used the exact same thing I’m about to show you to become ------- in the -------industry.

22. Part 4: The Reveal Reveal the “discovery” that helped you get the results you mentioned in the “found” section above. Please be 100% truthful and do not engage in shenanigans! Also - don’t use this slide. It’s just here for the instructions.

23. The Thing That Got Me There is NAME OF YOUR SOLUTION.

24. Part 5: The Tutorial This is where you begin teaching as a means to prove you can help them...by actually helping them. Don’t use this slide :-)

25. Everybody Knows That ------ Work...

26. If You Do Them RIGHT.

27. And In Order To Do Them Right, You Need To Follow A Proven Formula.

28. In fact, if you’re using webinars now...and you’re not getting the results you want, it probably has nothing to do with the way the slides looks.

29. And it has nothing to do with how fancy your software is.

30. Or how cool the special effects are.

31. Or what kind of equipment you use.

32. Because at the end of the day, it’s not how your webinar looks...or even what you say.

33. ...It’s all in how you say it.

34. And there’s a FORMULA for “saying it right”.

35. Here It Is.

36. Start Your Demonstration

37. And now that you know what to do, I’m going to show you exactly how to do it.

38. Part 6: The Offer. A great formula for this is as follows: Here’s what I got, here’s what it’ll do for you, here’s what I want you to do next. A good transition into the offer is, “What I just gave you is an overview of the exact same system I used to ______...and now that you know what do to, I’m going to show you exactly how to do it.”

39. Part 6: The Offer Introduce product. Describe components and benefits. “You get X so you can Y&Z.” Give price. Give CTA. Give guarantee.

40. Part 6: The Offer Give deadline (very simple if this is an OTO after registration). If you want to get fancy - tell story of how you used product to get specific benefit at this stage. This allows you to have the “buy button” in front of the viewer longer. Don’t use this slide :-)

41. Two Payments Of £97.

42. Click the button below and get started today.