1. Sales Webinar Template A download of this file will be available in the members area. The idea is you can use it as a guide to build your own webinar presentation

2. Title Slide I actually have two title slides One I display starting about 10 minutes before the webinar. I use a little countdown timer so people are instantly put at ease that they are in the right place. Get “Cool Timer” free by Goggling it.

3. Title Then right before I start I the webinar I switch to my title slide and get the recording going. Your title slide should have a big bold graphic like…

4. Sponsor I will insert a slide that tells folks we will have an offer near the end of the webinar “but you only hear it after I have thoroughly and completely delivered on my promise.” I then give them my USP for the product I promote at the end, e.g., “At speakers cruise free we show folks how to trade their speaking talents for free luxury cruises.”

5. What To Expect In this slide I will tell folks exactly what to expect in todays webinar… this is really my promise to them I’ll then ask for my first “yes” by saying something like… “I want to make sure I have the right group of people. Is what you came for; is it the reason you are here? If so, go to your “question” field and type in “Heck yes.”

6. Proof In this series of slides I show proof of why folks should listen to me and why this webinar is so important. Here I will use case studies, statistics, media articles and even testimonials to put my point across This proof is intended to make participants feel happy that they are there; it primes them to receive your content with open arms.

7. Immediately Useable Content This phase of your webinar is absolutely crucial This is the reason folks are there… GIVE THEM GREAT VALUE. Do WHATEVER IT TAKES to deliver on your promises. I usually do a slide on what folks will need to have to recreate the result I will show them how to do. This is a list of resources. In the next slide I’ll list the steps that we are about to take Then I show folks exactly what I promised! Over deliver! Give more than promised. Sometimes you will go off your PPT slides to do this Remember to SHOW as well as tell… use as many pictures as possible.

8. Have I Delivered on My Promise? After I have really delivered in a big way I will once again ask the question “Have I delivered on my promise?” Direct to the answers field and tell them to answer “Heck yeah!” May want to read and thank people for the all the praises that are coming in. This is great social proof.

9. Close Then I will go into my and may something like… “I’m going to start talking about my offer now. But even as I do I am going to continue to give you good, immediately actionable content.” Then I will weave good information into some benefit folks will get. I will usually end that statement with “This is really important so if you don’t learn this from me [by investing in my offer] learn it from somewhere.” See additional training videos on how to set up your offer.

10. Guarantee I’ll then acknowledge the risk they feel and then reverse it with a guarantee See “Guarantee” training video

11. Scarcity/ Why Do It Now? Give them a reason to buy right now. Bonus webinar Extra training or benefit that they only get if they buy on during the time of the webinar

12. Call to Action Then I will give my CTA I’ll show them how to get to the offer via a browser. Then I’ll show them how to order. Walk them through step-by-step. Tell them what you want them to do and when you want them to do it.

13. Reminder of Benefits – Add A Bonus Again remind of the strongest benefits you just covered If you have them (and you should) throw in another couple bonuses Don’t forget to sell the benefits of those bonuses

14. Call To Action Do another CTA Like “Now is the time to go to http://speakerscruisefree.com/ scroll to the bottom of the page and click the “add to cart” button.” http://speakerscruisefree.com/

15. Reminder of Risk Reversal Remind them that they have nothing to lose because of your personal guarantee

16. Call To Action Do another CTA

17. Answer Offer Related Questions Then say, “OK, do you have any questions related to this offer? If so go to your ‘questions’ field and type them in.”