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Expectancy Violations Theory

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Presentation on theme: "Expectancy Violations Theory"— Presentation transcript:

1 Expectancy Violations Theory
Theory Originator: Judee Burgoon Academic Area & Rank: Communication, Professor Institutional Affiliation: The University of Arizona

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3 Expectancy Violations Theory
D-Epistemology: Social Scientific/Objectivist Questions/Problems: What happens when someone performs a nonverbal behavior that surprises you? How are perceptions of surprising and/or ambiguous nonverbal behavior related to interpersonal attraction, credibility, influence, and involvement? D-Method: Experimental, Survey Data: Nonverbal human behaviors (e.g., physical touch, physical space, eye gaze, facial gestures, body posture and lean)

4 Expectancy Violations Theory
Key Terms and Concepts Proxemics: The study of people’s use of (interpersonal) space (an indicator or cultural norms) Proxemic Zones (4) Intimate Distance: 0-18 inches Personal Distance: 18 inches to 4 feet Social Distance: 4 to 10 feet Public Distance: 10 feet +

5 Expectancy Violations Theory
Key Terms and Concepts Expectancy: an expectation/prediction of nonverbal behavior Violation Valence: process of assigning meaning, positive or negative, to the nonverbal behavior violation Communication Reward Valence: outcome of the nonverbal violation. The sum of all positive and negative attributes (see conditions) that the violator brings to the table + the potential that the violator has to reward or punish us in the future

6 Expectancy Violations Theory
Theoretical Propositions: Nonverbal behavior is symbolic behavior whose meanings are culturally-situated. People have expectations of and make unconscious predictions about the nonverbal behavior that will occur in a given interpersonal situation. (expectancy) When nonverbal expectations are violated, people search for and assign positive and/or negative meaning(s) to those violations. (violation valence) When the meaning of a nonverbal violation is unclear, individuals will likely assign meaning that favors the violator’s influence in our lives (reward valence)

7 Expectancy Violations Theory
Practical Utility Increases non-verbal behavior awareness Gives practical advice on when it might be advantageous and disadvantageous to be nonconformist wrt to nonverbal behavior If you violate nonverbal expectations and/or use nonverbal behaviors that are ambiguous, be sure the receiver likes you and/or that s/he believes you have something of value to offer them Otherwise CONFORM.

8 Theory Evaluation Strengths Weaknesses describes & explains
simple, even elegant testable/falsifiable useful (practically, academically) historically-grounded and interesting Weaknesses fails to predict reliably conclusions seem mundane


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