WAP conference Stuart Newstead Head of Commercial Development, Data Services BT Cellnet 02 Nov 1999, London.

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Presentation on theme: "WAP conference Stuart Newstead Head of Commercial Development, Data Services BT Cellnet 02 Nov 1999, London."— Presentation transcript:

1 WAP conference Stuart Newstead Head of Commercial Development, Data Services BT Cellnet 02 Nov 1999, London

2 Mobile - the big picture tomorrow Internet enabled Seven times faster More mobiles than PCs on Web Mobile Commerce a reality by 2001 Helsinki already at 110% 15m mobile phones

3 Mobile Internet Bring mobile comms to the Internet –GPRS Bring the Internet to mobile comms –mobile portal Bringing Internet content to the device –WAP,...

4 GPRS - General Packet Radio System Cct Switched with Spoofing Packet switched (GPRS) GPRS only uses network resource when data is being sent or received

5 A better mobile information experience More suited to Internet and Intranet worlds Faster More reliable You don’t pay for silence

6 Mobile portal and ISP - www.genie.co.uk

7 Who’ll use WAP services? Cross-industry (‘horizontal’) –‘vitals’ when out of the office Industry-specific (‘vertical’) –headline information specific to particular tasks Consumer –headline information of immediate relevance

8 WAP without GPRS Available now (almost) Content well presented Connect and reconnect Long call setup Slow speed (or hog lots of channels) ‘Follow-on’ clicks become expensive

9 WAP with GPRS Available soon Content well presented Always connected Fast setup Faster speed ‘Follow-on clicks’ central to the appeal

10 A new industry is being created Mobile internet fixed data brand

11 GPRS - when it’s coming Feb 99 - announce Motorola/Cisco summer 99 - lab trials now - network trials early 2000 - beta trials <1/2 2000 - commercial launch


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