1. … an investment in yourself and your career

2. W h a t Y o u W i l l L e a r n Following this presentation, you will be able to: Identify what MAS and CAS means in the promotional products industry Relate statistical info regarding MAS and CAS programs Share the benefits Certification provides you Identify the requirements for CAS Certification Identify the requirements of MAS Certification Recognize where to find additional resources Know who to contact for more information

3. The Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) are the promotional products industry’s premier professional designations. Promotional Products Association International (PPAI) created this certification program in 1961 to designate individuals in our industry who have demonstrated an advanced knowledge of and experience in the promotional products market W h a t I s M A S / C A S ?

4. M A S / C A S P a r t i c i p a t i o n

5. M A S / C A S b y C a t e g o r y

6. M A S / C A S D e s i g n e e # ’ s

7. Individuals with the MAS/CAS designations make up an elite group of industry leaders: W h a t ’ s I n I t F o r Y o u ?

8. MAS/CAS Testimonials The Distributor’s Story Kendra McDougal, MAS The Supplier’s Story Charley Johnson, MAS W h a t ’ s I n I t F o r Y o u ?

9. Points Needed for Certification: 75 points Prerequisites: 3 years of industry experience Requirements: Required Courses (15 points):* Promotional Products Industry Overview (3 points) Promotional Programs (3 points) Best Practices Supplier-Distributor Relations (3 points) Advertising & Marketing Overview (3 points) sm@rt Artwork Guidelines (1.5 points) Ethics (1.5 points) *Available through PPAI On Demand Courses C e r t i f i e d A d v e r t i s i n g S p e c i a l i s t ( C A S )

10. Requirements: Electives (60 pts): C A S P r o g r a m O v e r v i e w

11. Requirements: Industry Service (maximum of 5 pts): C A S P r o g r a m O v e r v i e w

12. Examination:  150 multiple choice questions  Covers all material presented in the 6 required courses Where:  PPAI Expo  Regional Association Shows  PPAI Training Events C A S P r o g r a m O v e r v i e w

13. Points Needed for Certification: 100 points (plus CAS) Prerequisites: 5 years of industry experience CAS Certification Requirements completed M A S P r o g r a m O v e r v i e w

14. Requirements: Electives (100 pts): M A S P r o g r a m O v e r v i e w

15. Requirements: Industry Service (minimum of 1 point - maximum of 15 points): M A S P r o g r a m O v e r v i e w

16. Demonstration of Industry Expertise Options: Develop and present an approved workshop, seminar or training program (after receiving your CAS designation or completion of CAS requirements) OR Write a 2500 word article that is published in a pre-approved industry publication after receiving your CAS designation or completion of CAS requirements) OR Pass a comprehensive 150 question multiple choice exam M A S P r o g r a m O v e r v i e w

17. Recertification Web Page: http://www.ppai.org/education/certification/recertifica tion http://www.ppai.org/education/certification/recertifica tion Active in the industry Complete 25 points every three years Maximum of 10 points of industry service Payment of recertification fee No required courses! No examination! Life Certification (MAS) 60 years of age or older Member of PPAI Hall of Fame A PPAI Lifetime Member R e c e r t i f i c a t i o n O v e r v i e w

18. MAS/CAS Best Practices The Distributor’s Story Kendra McDougal, MAS The Supplier’s Story Charley Johnson, MAS A c h i e v i n g C e r t i f i c a t i o n

19. T o o l s & R e s o u r c e s On The Road to Certification 1.Certification Information BrochureCertification Information Brochure 2.MAS/CAS Video: Three Letters Make All The DifferenceThree Letters Make All The Difference 3.MAS/CAS Info Line: 1-888-426-7724 (1-888-IAM-PPAI) x 4 4.Find Your PIN Number www.upic.org 5.Check Your TranscriptCheck Your Transcript 6.MAS/CAS Study Guides

20. T o o l s & R e s o u r c e s Promoting Your Certification 1.Certification End-Buyer BrochureCertification End-Buyer Brochure 2.MAS/CAS Video: MAS/CAS Certified Professionals—Why You Should Work With ThemMAS/CAS Certified Professionals—Why You Should Work With Them 3.MAS/CAS Info Line: 1-888-426-7724 (1-888-IAM-PPAI) x 4

21. A d d i t i o n a l R e s o u r c e s Certification Information Brochure

22. A d d i t i o n a l R e s o u r c e s Certification End-Buyer Brochure

23. Call us at: 1-888-426-7724 (1-888-IAM-PPAI) MAS/CAS Info Line: 1-888-426-7724 (1-888-IAM-PPAI) x 4 Find Us Online: Certification Webpage www.ppai.org/MASCAS Promotional Products Association International www.ppai.org Email us at: certification@ppai.org certification@ppai.org F o r M o r e I n f o r m a t i o n

24. Connect with us on the social web PPAI MAS/CAS Certification LinkedIn Group www.linkedin.com PPAI Professional Development on Twitter www.twitter.com/ppaiprofdev PPAI Facebook Page http://www.facebook.com/PPAI.HQ PPA YouTube Channel http://www.youtube.com/ppaiheadquarters F o r M o r e I n f o r m a t i o n

25. Thank You!