1. A Personal Logo Grade 10 Visual Arts Portfolio and Logo Design

2. Specifications: Create a design that represents your identity. This design is to be placed on a Bristol board sized portfolio and on the cover of your VRJ. Create a Tag for your Portfolio and a Logo for the cover of your VRJ Media will be your choice (dry media).

3. Personal Logos

4. Research: Collect images from various graphic artists, graffiti, logos, monograms, and/or interesting typography. You must also have at least 4 thumbnails of interesting text-based images.

5. Logo or Trademarks A special symbol that is associated with the product. Logos take three forms: Monograms (KFC) Visual symbols (Toucan Sam) Abstract symbols (Nike “swoosh”)

6. Brand Name A word or group of words that a business uses to distinguish its products. Brand names should be distinctive, easy to remember, say something about the product, and communicate a positive image.

7. Abercrombie & Fitch Infamous Catalogue Promoting a lifestyle Controversy = more attractive

8. Brand names Sports wear logos Action, college look, athlete, mountain, elegant (airline)…

9. Monograms Calvin Klein monogram

10. Logos- Visual Symbol Ambulance From Biblical story

11. Logos- Visual Symbol Ambulance From Biblical story

12. Award Winning Logos Michael Jordan Logo. Used by Nike to sell sports equipment. Celebrity endorsement. Called a “property”.

13. Car Logo – Abstract Symbol Pick up some references to speed. Could there be other references? Lifestyle; Stability; Propeller; Cultural references… Definition from www.artlex.com

14. Experimentation and Preliminary sketches: Experiment with a variety of dry media, stencils, and cut outs. Create at least 10 thumbnail sketches of possible ideas for your design. Make sure to include some tags as well as logos.

15. Award Winning Logos Acme Locksmith. The shape of the ‘a’ evokes a combination lock.

16. Prototype: Select your three strongest ideas and develop them further (add or erase elements). With your partner or group, decide on a final design. Improve your design and create a final drawing of your personal logo. You may use various types of paper, pastel, pencil crayon and/or pencil.

17. Subway Logos Notice how the text reflects the service performed.

18. Award Winning Logos Coca Cola Christmas 1938 Spread. Developed this look Red, white… Appeal to nostalgia and lifestyle.

19. Award Winning Logos Star Semen. Angus livestock breeding.

20. Presentation: You then create the design on the front flap of your portfolio. You may use construction paper to cut out your design and adhere it to your portfolio, pastel, oil pastel or a variety of other media.

21. Presentation: Also consider trimming the front flap of your portfolio in order to ensure easy access. You must also create a logo design for the cover of your Visual Resource Journal using oil pastels.

22. Text Based Logo Aqua natural Elegance and bottled water. Target a lifestyle.

23. Award Winning Logos Catholic Church’s Archdiocesan Youth Commission, 1978. The power of suggestion. Actually in use until deciphered. Before widespread allegations of sexual abuse.

24. Peer Review and Reflection You will then be given the opportunity to look at and make assessments for learning. Switch your portfolio with a colleague and make constructive comments for improvement Examples: things you would add, change, delete, do differently things you really like, want to see more of, and wonder about.

25. Graffiti Downtown Atlanta from Blue Distortion “the illegal or unauthorized defacing of a building, wall or other edifice or object by painting or otherwise marking it with words, pictures or symbols.” www.nationaltcc.or g/tcc www.nationaltcc.or g/tcc Definition from www.artlex.com

26. Graffiti Graffiti Boy- Gas Town, Vancouver Photo by A. Romon

27. "...any spontaneous or unauthorized writing or drawing on walls, vehicles, and other public places. It is typically obscene or political in character, but a great deal of humor and wisdom can also be found." (Crystal 181) www.uncp.edu/home/canada/work/allam/1914-/language/slang.htm www.uncp.edu/home/canada/work/allam/1914-/language/slang.htm Graffiti alley - Toronto

28. “Tame”, Graffiti from Queen St. Toronto Image from http://krlphotography.typepad.com/phot os/architecture/graffiti3.html

29. Graffiti Blended lettering – value and form Definition from www.artlex.com

30. Graffiti Door, Downtown Toronto The words or pictures scrawled or scratched in public places, particularly on walls - could be political messages, personal notes, advertising, curses amongst others. myweb.tiscali.co.uk /temetfutue/glossary /glossaryG.htm myweb.tiscali.co.uk /temetfutue/glossary /glossaryG.htm Definition from www.artlex.com

31. Graffiti Anti-Graffiti poster Bexley Definition from www.artlex.com

32. Graffiti

33. Red Graffiti http://www1.istockp hoto.com/file_thumb view_approve/12189 03/2/istockphoto_12 18903_red_graffiti.jp g

34. Graffiti Lazer Graffiti Graffiti Research Lab in Holland

35. Crack is Whack – Harlem, NYC Keith Haring

36. Queen St. West (near Bathurst) Entrance to Graffiti ally

37. Queen St. West (near Bathurst) Blending, sharp lines, form

38. Queen St. West (near Bathurst) Ally

39. BRANDS AND LOGOS …product differentiation, relevance, esteem, and knowledge.

40. Queen St. West (near Bathurst)

41. Banksy Swept Under The Carpet Though it appeared in north London, this mural depicts a maid who cleaned the artist's room in a Los Angeles motel.

42. Banksy War and Peace This work was part of a peace protest outside the Houses of Parliament on May 11, 2006 in London.

43. Banksy Art Attack During his trip to Palestine, Banksy created nine images on Israel's West Bank barrier.

44. Banksy Withdrawal Symptoms A spray painted depiction of a cash machine grabbing a child adorns a wall in Exmouth Market, London.

45. Banksy Banksy of England A 10 pound note by Banksy showing the face of Princess Diana in place of Britain's Queen Elizabeth II. It went on display at Bonhams Auction House, London, on Oct. 22, 2007.

46. Banksy The Last Laugh This painting, entitled Laugh Now, is from 2002 and was displayed during the Warhol vs Banksy exhibition.

47. Roadsworth Montreal Street Artist “Plug, Male” Interventions Exiting environment, street signs and markings

48. Roadsworth Residents really wanted a bike lane City denied Created a bike lane

49. Roadsworth NA Footprint Arrested and charged 500 counts of vandalism $500 000

50. Roadsworth “Lifeline” The artistic community intervened Controversial

51. Roadsworth “Zipper” Media Community service and public commissions

52. Port Credit Crosswalk Jim Tovey Public sculpture Website Url http://www.talking-dog.com/photos/italy/italy- Images/142.jpg

54. Demo Title, Artist. 1990. Key point Relation to move Website Url http://www.talking-dog.com/photos/italy/italy- Images/142.jpg