1. Top 17 Secrets of High Converting Websites Part 1 Presented by Marj Galangco www.easisell.com

3. #1. Got the Basics Covered Persuasive Intuitive Usable Accessible Functional Source: ClickZ.com

4. #2. Serve Relevant Content Maintain Scent Keep momentum going Keep consistency between ads and landing pages

8. #3. Communicate UVPs & UCPs

12. Unique Value Proposition Try to make certain personas buy ASAP Show UVP all throughout the key pages! How can you make the experience of buying from you extra special? Create UVPs that are memorable. Unique. Exciting.

13. #4. Appeal to Multiple Personas

14. Appeal to Multiple Personas

16. ProFlowers (footer)

17. Speak to the 4 Personas Write copy that speaks to each persona Order: Competitive, Spontaneous, Humanistic & Methodical Use bullets Consider at what stage they are in the buying cycle Help them narrow down their choices

18. #5. Their Copy is Persuasive Answer their visitors’ questions Resolve objections Provide security and confidence Use a language their visitors use Copy uses their voice

19. F B E A N T & E U F R I E T S

20. #6. Make Irresistible offers

21. #7. They Pre-sell

22. Example of Pre-selling Blog Article Webinar Landing Page

23. Pre-selling Tactics Blog post / article Free downloads (White Paper, Case Studies) Audio: Podcast, Interviews Webinar / Teleseminar Videos Competitions Social Proof, Reviews Buyer’s Guides

24. #8. Understand Buying Cycle Keyword SearchEvaluation of OptionsDecisionPurchaseRe-evaluation

25. #8. Understand Buying Cycle

27. Buying Process: Ask Yourself Provide enough information? Next action obvious? Answer all questions? Address FUDs? Intutive and easy? Instill Confidence?

28. END OF PART 1

30. Top 17 Secrets of High Converting Websites (Part 2) Presented by Marj Galangco www.easisell.com

31. #9. Effective Sales Funnel Design

32. Sales Page (Close) Lead Nurture Lead Gen Free Content

33. #10. They Engage Audience

38. #11. Use Persuasion Principles

40. Authority

41. Reciprocity

42. #12. Provide POA’s

43. Reassure /Answer Questions

44. FUDs

45. #13. Customer-Focused

46. WIIFM

47. #14. Make Data-Driven Decisions

49. #15. They Prioritize ChangesImpact/ROIBudgetResources CopyVery High$150Me: 10 hrs Page ColorsLow$0Me: 30 mins Pics & VideoHigh$10,000outsource

50. 16. They Ask the Right Questions Who are we trying to persuade? What action must this person take? What questions might our customers/prospects be asking at this point and how could we answer them persuasively?

51. #17. They…