1. Strategic Planning Proposal for West Tennessee College Presented by: Joyce Kidd Chandra Harkins Steve Kreider SJC STRATEGIC PLANNING CONSULTANTS

2. Strategic Planning Reason for Strategic Planning Strategic Planning for Higher Education

3. Bryson’s Strategic Planning Model Source: Bryson (1994)

4. Step 1:Initiate and agree upon a strategic planning process Selecting Key Decision Makers Identifying the Policy Making Body Make Agreements

5. Step 2: Identify organizational mandates What must you do? How constrained are you? What are you really allowed to do? Step 3: Clarifying Organizational Mission and Values What is the mission? Does it need revamped?

6. Step 4: Assessing the Organization’s External and Internal Environments External Environment –Forces/Trends –Key Resource Controllers –Competitors/Collaborators Internal Environment –Resources –Present Strategy –Performance

7. Forces/Trends Political Economic Social Technological Educational Physical External Environments Key Resource Controllers Clients Customers Payers Members Regulators

8. External Environments Competitors Competitive Forces Collaborators Collaborative Forces

9. Internal Environments Resources People Economic Information Competencies Culture Performance Indicators Results History Present Strategy Overall Department Business process Functional

10. Step 5: Identifying the Strategic Issues Facing the Organization Conflict based issues Define the issue Can you do something about it? Suggested Issues

11. Suggested Personnel Issues VP of Finance is viewed as a tightwad Conflict between VP of Finance and VP of Academics VP of Finance does not see the importance of Student Affairs VP of Student Affairs is still getting acclimated to the organizational culture Faculty Senate President is subversive and militant CIO does not have relationship with Academics

12. Suggested Organizational Issues Academic Ranking has declined Lack of Resources for Development Mission needs revamped Need for enhanced fundraising Further IT staff training and development Involvement of the board Lack of funding for athletics Increase of library staff Decreased state budget

13. Step 6: Strategy Formulation Determine all options Determine barriers for each option Select best option Step 7: Strategy and Plan Review and Adoption Review all strategies Present strategies to appropriate departments for adoption

14. Step 8: Establishing an Effective Organizational Vision Description of Organization in the Future Sets goals for all stakeholders

15. Step 9: Developing an Effective Implementation Process Implementation roles and responsibilities Specific objectives and expected results and milestones Specific action steps and relevant details Schedules Resource requirements and sources A communication process Review, monitoring, and midcourse correction procedures Accountability procedures

16. Step 10: Reassessing Strategies and the Strategic Planning Process Constant Assessment and Evaluation Monitor Changes and Continue Strategic Planning Process

17. References Bryson, J.M. (1994). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement. San Francisco: Jossey-Bass.