1. What is it? Why is it used? What types exist?
Propaganda
What is it?
Why is it used?
What types exist?

2. Definition
Propaganda-the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person

3. Why use it?
It appeals to certain human motives, things that humans are driven by and motivated by.

4. Human motives that propaganda appeals to…
The desire to succeed in our ambitions or career
The wish to be popular, have friends, be with the “in” crowd
The urge to marry, to be accepted by the opposite sex
The need to earn a living, have money to spend

5. Human motives continued…
The craving to possess finer things, the luxuries in life
The desire for security in old age
The eagerness to be better educated
The desire to move in respected social circles
The hunger for food, the appetite for sweets and delicacies

6. What else? Are there any other human motives you can think of?
Which of these apply to you now, what might apply 10 years from now?

7. Glittering Generalization
Kinds of Propaganda
Slogan
There are many different types of propaganda that exist.
Bandwagon
Testimonial
Individuality
Name calling
Glittering Generalization
Transfer
Plain Folks
Snob Appeal
Emotional

8. Bandwagon
The need to fit in
If everyone else is buying it, it must be good
“jump on the bandwagon”- why do people who own sports teams want them to win so badly?...The more games you win, the more fans you pack in = more money

10. Appealing to emotions of
Emotional
Appealing to emotions of
Fear
Guilt
Good will
Why do you donate to charity? Do you feel bad when you see a sick child on T.V.?

12. Glittering Generalization
Using empty words without much substance to describe the benefits or uses of something
Best
New #1

13. Claiming that the competition is inferior in some way
Name calling
Claiming that the competition is inferior in some way
The competition is not as good, so buy our product
“Chevy outsells Ford on truck capability!” (what does that mean?, but is sounds good!)

14. Appealing to the average, blue collar, hard working consumer
Plain Folks
Appealing to the average, blue collar, hard working consumer

15. Who does this appeal to? Notice the family.
They show a picture of the product and let the consumer know that they can get this car at a great price.
They continue to sell the car by adding more information at the bottom, convincing the “middle class” family that they too can own a great car without spending a lot of money.

16. Same ideas throughout all the ads that appeared in magazines throughout the 60’s.
That the car is affordable, but yet you are not getting a “cheap” car.
This directly appeals to the blue collar, hard working Americans who want an American car that looks great.

17. Appealing to upscale dreams or aspirations
Snob Appeal
Appealing to upscale dreams or aspirations
Not necessarily an expensive product, but appealing to the rich
Opposite of Plain Folks

18. Why would you pay $5.00 for a “venti” mocha cappuccino?
Because it is good? Would you still pay that much if it came from Kroger and had the same ingredients? Probably not. But Why?

20. Individuality
Celebrating an unique style
Rebelling against the norm
Opposite of Bandwagon, be different

21. A popular, catchy slogan or saying that is associated with the product
Often tells you little about the product itself

23. Using a celebrity endorsement
Testimonial
Using a celebrity endorsement
Having people claim the product is good or that it works
If others say it is great, then it must be

24. "Just wanted to let you know that I've been using oxyclean and orange glo products for quite some time and have converted my friends and family too! They're wonderful products!" ~ Donna V.

26. Transfer
Using an unrelated image or idea that has a good impression and placing it with a product or idea we do not know about.
Product A taste “home baked”, and we know that home baked things are supposed to taste better than store bought, so we like Product A.

27. A rock is strong, sturdy and hard to break
A rock is strong, sturdy and hard to break. Just like you would want a truck even though the two are in no way related.

28. Propaganda Quiz Friday!
Know all 10 types of propaganda and what each represents
Be able to label different examples with the correct type of propaganda being used
Know the definition of propaganda
Know what the human motives are