2. REASONS WHY PEOPLE SMOKE: Groups of 3-4 15 = great 15 = great 10 = good 8 = yuk! Each know 5

3. REASONS: COOL, MAKE FRIENDS, TASTE, ADDICTED, PARENTS SMOKE, PEER PRESSURE, LOOK OLDER, LOSE WEIGHT, SCHOOL/FAMILY PROBLEMS, CURIOUSITY, ADS, ROLE MODELS, FALSE INFO, STRESS/RELAX, EXPERIMENT, EMOTIONAL PROB., BORED, BUZZ LOW SELF CONCEPT, REBELLION, INVINCIBLE

4. What % of adults smoke? 90% 75% 50% 25% 2008 = 17% 8 th graders?

5. WHY DOES IT SEEM LIKE SO MANY SMOKE? Smokers… Nonsmokers… Noticeable… Perception versus FACTS!

6. TOBACCO:STATISTICS: -46 million smokers (adult) 20% -46 million smokers (adult) 20% -1964: 52% men 32% women -1964: 52% men 32% women -1975: 39% men 29% women -1975: 39% men 29% women -1986: 29% men 23% women -1986: 29% men 23% women -1997: 25% adults -1997: 25% adults -2007: 23% men 18% women -2007: 23% men 18% women -2008: 17% (taxes up $1.86!) -2008: 17% (taxes up $1.86!)

7. What else might make less people smoke? Changes 6/2010: No free samples No more “lite”, “light”… Stronger Warnings… NYS taxes up = $1.60 per pack

8. TOBACCO: SURGEON GENERAL’S REPORT: 1964: “...may be hazardous” 1975: “…is dangerous”

9. SURGEON GENERAL: 1986: “…causes lung cancer, heart disease, emphysema, and may complicate pregnancy.” “...may result in fetal injury, premature birth, and low birth weight.” “...may result in fetal injury, premature birth, and low birth weight.” “..contains carbon monoxide.” “..contains carbon monoxide.”

10. SURGEON GENERAL: 1986: “…quitting smoking now greatly reduces serious risks to your health.”

15. STATISTICS: 17-18 yr. olds: 63% tried ************* grades 9-12 who do NOT smoke************** 82% daily 72% monthly 82% daily 72% monthly *************grade 8 in GCS who do NOT ***************** 95% daily 85% monthly

16. : “The Big Sell” Advertising: “The Big Sell” Being part of the crowd(Bandwagon), relaxation, beauty, outdoors, status (cool), macho, low tar/nicotine, independence, cost.

17. Marketing to Children

18. Marketing to Children

19. STATISTICS: -60% of smokers start by age 14 -90% of smokers start by age 18 -Do you think advertisers and tobacco companies know this?

20. -Smoking costs $100 Billion/yr in Damages Health, life, home owner’s insurance increases to cover cost of people who smoke. Absenteeism-production is down so gross income is down = price of all products increases. STATISTICS:

21. STATISTICS: -Smoking causes 430,000 deaths/yr. -Secondhand smoke kills 53,000/yr. -1,200 die/day 3,900 try/day

22. Tobacco PSA

23. DISEASES: SMOKING IS RELATED TO OR CAUSES THE FOLLOWING: SMOKING IS RELATED TO OR CAUSES THE FOLLOWING: heart disease; stroke; S.I.D.S.; ulcers; pneumonia; blindness; lung cancer; heart disease; stroke; S.I.D.S.; cancer of the lips, mouth, throat, stomach, bladder, kidney, and pancreas; ulcers; pneumonia; blindness;

24. Heart Attack

25. Brain Attack (Stroke)

26. DISEASES: frequent upper respiratory illnesses(colds, flu); asthma; chronic bronchitis; emphysema; miscarriages; blood clots; high blood pressure; aneurism reading problems; ( ear wax) reading problems; ( ear wax)

28. Smoking Cowboy!

29. 90%+ lung cancer (80,000) 80% atherosclerosis- hardening of the arteries 90%+ emphysema- (no cure) 80-90% chronic bronchitis 25% coronary heart disease- twice the risk of death. Single most important cause. (188,000)

30. SHORT TERM NEGATIVE EFFECTS: DAMAGE DEPENDS ON: 1 age when you began 2 # of cigarettes you smoke 3 how many years you smoke 4 degree you inhale

31. Bennett enjoys a smoke!

32. “There is no such thing as a safe cigarette. The terms ‘Ultra Light’, ‘Light’, ‘Medium’, and ‘Mild’ [as well as ‘Low Tar and Nicotine’] are used as descriptors of strength of taste and flavor. [They also indicate the average amount of tar and nicotine per cigarette.]

33. The amount of tar and nicotine you inhale will be higher than stated if you block ventilation holes, inhale more deeply, take more puffs or smoke more cigarettes. You may not inhale less tar and nicotine than regular cigarettes.

34. You should not assume that brands with [such] descriptors are less harmful than ‘full flavor’ cigarettes or that smoking such cigarettes will help you quit. If you are concerned about the health effects of smoking, you should quit.” -Philip Morris, Inc 2002

35. POISONS/POLLUTANTS:, 4,800 chemicals in smoke: carbon monoxide, nicotine, “tars”(200), lead, arsenic, hydrogen cyanide, ammonia, benzene, formaldehyde, plutonium.

37. Ban tobacco?? Economy 5-year plan: Retrain, redistribute, retool…corn vs oil…

38. CARBON MONOXIDE: Poisonous; takes the place of oxygen in blood, so decrease in athletic ability and ability to do hard work. Major cause of Respiratory Diseases; Heart Disease; Damages Fetus. Not filtered out! (4-6 hours)

39. NICOTINE: Addictive stimulant (drug) increases blood pressure and heart rate; heart has to work harder resulting in more heart disease.

40. “TARS”: Brown, sticky substance inside lungs. Ammonia slows down and Tars destroys cilia, resulting in more Respiratory Diseases. (colds, flu, “hacking cough”, etc.)

41. Quitting: Any method you choose must help break the mental as well as the physical dependence. The mental dependence is the toughest part of quitting. (see handout)

43. 2 videos Trick or Treat Free T-shirt if you get 95% 95% (as long as they last)