1. Persuasive/Propaganda Techniques
“Plain Folks” appeal- candidate/product is for regular people, on public’s side, they understand you
Ex.- photos of president in jeans
-Bandwagon appeal- taps into desire to be part of a group, everyone is doing a certain thing
Ex. – fashion trend, games,
electronics

3. Ex: “If you care about your kids, you’ll give them this cereal”
- Either-Or Fallacy-idea there are only 2 choices, 1 good and one bad, with no third option
Ex: “If you care about your kids, you’ll
give them this cereal”
- Glittering Generalities- Statement sounds good, but doesn’t give a concrete argument
Ex: Candidate promising to
improve conditions for Americans
Witness stand question= example

4. Beautiful People- endorsements from celebrities, linking a product to
someone famous
Testimonial- praise by satisfied customers
Ex.- Jenny Craig, Proactiv, exercise equipment, weight-loss commercials
(both use transfer-connects product, candidate, idea, cause with positive image, idea
Anecdote= personal story as proof (ghost story )

5. Ex.-9 out of 10 dentists recommend
- Appeal to authority-where you use statistics, get endorsements from doctors, professionals, etc)
Ex.-9 out of 10 dentists recommend
You still need to think critically!

6. -Appeal to emotion -uses strong feelings rather than facts to persuade, often relies on loaded language
Ex.-teen driver commercials,
humane society ads
-Loaded Language- uses words with positive or negative connotations to stir people’s emotions
Ex.- pure, foul, organic, artificial,
all-natural, unclean

7. Name-Calling- Giving a negative, slanted view of the opposite side and trying to associate them with things people fear or dislike
Ex. Negative political ads
Slogan- short catchy phrase used
over and over

8. WWI
Recruiting Poster
Practice analyzing

9. Examples to analyze (target audience, what do they want them to do, what techniques are being used)

11. Analyze Civil Defense Videos for Techniques
Duck and Cover
Survival Under Atomic Attack