1. Author: Sali Allister (sali@s8080.com) Date: 18/10/2011 COASTAL Google Analytics Report June 2011 – September 2011 08/06/2011 – 08/09/11

2. Summary  In the period covered by this report (June 8 th – September 8 th 2011) the website received 1,640 visits. Visitor numbers have decreased by 6% in the last quarter.  The site is performing extremely well in terms of user engagement. Visitors are looking at a large number of pages per visit (on average, 4.82) and spending long periods of time on the site (on average, 3:26) which is an improvement on the last quarter.  The site bounce rate is also very good, at 30.18%, this is lower than the last quarter  After the homepage, the most visited section of the site is the About section.

3. Dashboard Observations Traffic to the COASTAL website has decreased in this quarter, compared with the last quarter.  In total, there were 1,640 visits to the site over the last 3 months. This is compared with 1,745 in the previous quarter.  Visitor engagement is very high with visitors looking at 4.82 pages per visit on average, and spending approximately 3:26 minutes on the site. These figures are an improvement on the last quarter.  The bounce rate is at 30.18%, which is lower than the last quarter and a definite improvement. (We generally consider anything greater than 50% to be high). This means that visitors are staying on the site once they arrive.  Nearly 59% of visits are from people who haven’t been to the site before. June 8, 2011 – September 8, 2011 Traffic Sources OverviewVisitors Overview Site Usage Visits: The number of distinct visits to the site. Page Views: The number of pages that have been viewed on the site. Pages/Visit: The average number of pages that each visitor looks at. Avg. Time on Site: The average length of time a visitor stays on the site. % New Visits: The percentage of visitors that are accessing the site for the first time. Bounce Rate: The percentage of single-page visits (or visits where the visitor leaves from their entrance page). A high bounce rate (greater than 50%) perhaps indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site. You can minimize bounce rates by tailoring landing pages to the keywords people use to find them.

4. Visitor Trending These graphs shows visitor trending in a little more detail. On average, traffic has been consistent over the last period, with particular spikes on the following weeks; August 21 st - 27th (137 visits) and July 3 rd – July 9 th (135 visits) Overall the site has been averaging around 117 visits per week. We will look at the spikes in traffic in more detail on the next two slides.

5. Traffic peak – week of 21st August 2011 September On the week of the 21 st August, there was a spike in traffic (137 visits) Monday the 22 nd of August saw the most traffic with 30 visits. On this slide you can see: The traffic levels in more detail (above) The top 10 most-visited pages on the site during that week (to the left) – top was the homepage, then the About page. The way in which users accessed the website during that week, 68% of visitors came to the site through search engines.

6. Traffic peak – week of the 3rd July 2011 On the week of the 3 rd July there was another spike in traffic (135 visits), with Monday 4 th July seeing 30 visits. On this slide you can see: The traffic levels in more detail (above) The top 10 most-visited pages on the site during that week (to the left) – top was the homepage and then the About page. The way in which users accessed the website during that week. 68% of visitors came to the site using a search engine (59.26% used Google) using the search term ‘coastal project’.

7. This slide shows the figures for each type of traffic to the site – direct, referral, and search. The numbers here are for the period of 8 th June to the 8 th September, 2011. Below each statistic on the right is the average for that statistic across the whole site. The majority of the site’s traffic (just over 66%), is coming from Search Engines. All of the traffic sources are performing well in terms of visitor engagement, with visitors spending over 3:24 on the site on average (up to 3:34 for Direct Traffic), and looking at over 4.53 pages per visit (up to 5.49 for referring sites). Bounce rates are also very good, with a maximum bounce rate of 33% for direct traffic (well below 50% - our threshold for ‘high’). All of these figures are really positive. Traffic Sources Referring Sites Direct Traffic Search Engines June 8 th to September 8 th, 2011

8. Referring Sites This shows the top 10 sites through which people visit coastalproject.co.uk. The majority of referred traffic comes from http://swansea.gov.uk/, at 56 visits. The top 5 results, which account for all of the significant referral traffic all perform well, with high time on site and high number of pages per visit.http://swansea.gov.uk/

9. Search Keywords (used on search engines, e.g. Google) This shows the search keywords that visitors enter into search engines to find coastalproject.co.uk Search keywords usually serve as a good way of getting some insight into what visitors want to find on a particular website The vast majority of the searches here are very generic, although a few centre on particular places – Swansea, Neath, Gorseinon and Carmarthenshire. The traffic for the top two search queries (coastal project and coastal project Swansea), which account for the vast majority of search traffic, perform extremely well – over 4 pages per visit and 2:17 and 8:30 for time spent on the site.

10. Top Content The most viewed page on the site is by far the home page (which is to be expected), with 1,374 page views. After the home page, the About section gets the most visits: 481 visits. The Support- Neath Port Talbot section performed well. The listings can be a good indicator of which sections are most popular with users, and therefore need to be well signposted across the site.

11. Entrance Paths - Homepage This report shows which pages most visitors went to from the homepage. Which pages did they click through to from the homepage? Which are the most popular? The most-visited is the Support section, with 17.74% of visitors heading there after the homepage. 11.77% go from the home page to the About section.

12. Top Landing Pages This report shows the top pages on which users enter the site. The vast majority of people enter the website on the homepage. The bounce rates of most of these landing pages are good, i.e. under 50%, although a couple of pages have high bounce rates. In particular, the ‘Pembrokeshire – project access page with a 70% bounce rate. As the page is a details page it can be presumed that people looking at this page were only interested n this content and then left the site. Another page with a high bounce rate is the ‘Swansea Drugs Project’ page. Again this is expected because people will be looking for specific information.