1. Exploring the Horticulture Industry
Chapter 1

2. AGRICULTURE
The production of plants & animals to meet basic human needs.

3. HORTICULTURE -the culture of plants for food, comfort & beauty.
Historically, horticulture was “garden culture” derived from the Latin words hortus meaning garden and colere meaning culture.
Today horticulture is far more than garden culture.

4. HORTICULTURE INDUSTRY
-all of the activities that support meeting the needs of consumers for horticulture products.
Botany-a major area of science in horticulture; the study of plants, including their life cycle, structure, growth & classification.

5. HORTICULTURE TECHNOLOGY
-applying science in horticulture production
-controlling & managing a plant’s environments
-developing & using the proper cultural practices
Combining modern technology with a solid, scientific understanding of plants promotes a more effective management program.

6. AREAS OF HORTICULTURE
Ornamental horticulture-growing and using plants for their beauty
Floriculture-the production, transportation & use of flower & foliage plants
Landscape horticulture-producing & using plants to make the outdoor environment more appealing

7. Nursery-a place where plants, shrubs & ornamental trees are grown for transplanting to landscape areas
Interiorscaping-the use of foliage plants to create pleasing & comfortable areas inside buildings
Foliage plants-grown & sold for their beautiful colored leaves

8. Olericulture-growing, harvesting, storing, processing & marketing of vegetables
Pomology-growing, harvesting, storing, processing & marketing of fruits & nuts.

9. “Applied botany” Taxonomy-plant classification
Anatomy-plant structures
Physiology-plant functions
Entomology-insects
Pathology-plant diseases
Heredity-plant genetics
Horticulture science relates to the cultivation of ornamentals, vegetables & fruits.

10. Famous Horticulturist
Theophrastus-Greek who speculated that roots of a plant absorbed nutrients.
Carolus Linnaeus-developed the taxonomy for classifying living organisms.
Gregor Mendel-considered the father of genetics.