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The Principles of Design. Principles of Design The Rules that govern how the artists organize the elements of Art. The Principles are Balance, Rhythm,

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Presentation on theme: "The Principles of Design. Principles of Design The Rules that govern how the artists organize the elements of Art. The Principles are Balance, Rhythm,"— Presentation transcript:

1 The Principles of Design

2 Principles of Design The Rules that govern how the artists organize the elements of Art. The Principles are Balance, Rhythm, Repetition, Pattern, Movement, Proportion, Emphasis, Gradation, Harmony, Variety, Contrast.

3 Achieving Unity The look and feel of wholeness or oneness in a work of art. Achieved by how artists select and use the art principles: Rhythm, Emphasis, Movement, Balance, Contrast, Harmony, Variety, Gradation, Proportion. Without it a work looks disorganized, incomplete, or confusing.

4 Balance Principle of design concerned with equalizing the visual forces or elements in the work of art. The types of balance are: Symmetry or Formal Balance Asymmetry or Informal Balance Radial Balance

5 Symmetry Also called Formal Balance Occurs when equal or very similar, elements are placed on opposite sides of a central axis.

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7 Examples of Symmetry or Formal Balance

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9 Asymmetry Also called Informal Balance Occurs when there is a balance of unlike objects.

10 Baby at Play by Thomas Eakins The Great Wave off Kanagawa by Katsushika Hokusai Examples of Informal Balance or Asymetry

11 Powwow Dancer by Daphne Odjig

12 Radial Balance Type of Balance in which forces or elements of a design come out or radiate from a central point.

13 Examples of Radial Balance

14 This piece by Salvador Dali shows radial balance.

15 Rhythm Principles of Design that indicates movement by the repetition of elements. There are four types of Rhythm Random Regular Alternating Progressive (see next slide) or

16 Progressive Rhythm Transformations by M C Escher

17 Use of Repetition Technique for creating rhythm and unity in which a single element is appears again and again. Repetition is very similar to Rhythm and they are usually used together by sometimes you can have Rhythm without Repetition (example, Progressive Rhythm)

18 Progressive Rhythm Transformations by M C Escher This work uses Rhythm but not Repetition

19 Pattern A Two-dimensional, visual repetition Examples of Pattern are fabric, wallpaper, bed spreads.

20 Pattern Work by Henri Matisse that uses a lot of pattern

21 Movement Principle of design that deals with creating the illusion of action or physical change in position.

22 Movement Dynamism of a Dog on a Leash by Giacomo Balla 1912 Oil on Canvas The many repetitions of the legs, feet, tail, and chain in this work give it the appearance of actual movement.

23 Nude Descending a Staircase by Marcel Duchamp Captures the feeling of movement that occurs when someone is walking down the stairs.

24 This piece captures the feeling of movement in the trees and sky

25 Most art does not really move but there are some examples of mobiles by Alexander Calder that do move. Mobile from National Gallery of Art Lobster Trap and Fish Tail

26 Proportion The principle of art concerned with the size relationship of one part to another. If you have ever tried to draw a human figure and realized that the head was too big or small compared to the rest of the body, you were already using the principle of proportion.

27 Facial Proportions

28 Body Proportion The basic rule of thumb is that the body is 71/2 or 8 times the size of the head.

29 Leonardo da Vinci (Italian, 1452- 1519), Study of proportions, from Vitruvius's De Architectura, pen and inkStudy of proportionspenink Leonardo, inspired by the mathematician Vitruvius (Roman, 1st century BCE), drew this famous picture of Vitruvian Man -- a sort of ideal figure -- whose arm span is equal to his height -- a ratio of one, or 1:1.inspiredideal figureheightratio

30 Artist can change the actual proportion at any time. In this work by Michelangelo, he made Mary much larger than the body of Jesus. If Mary could stand up, she would be about nine feet tall! He did this so that she wouldn’t look crushed by the weight of the body. The Pieta by Michelangelo

31 Examples of Contemporary Artists who distort proportion.

32 Emphasis or Contrast The principle of design that makes one part of a work dominant over the other parts. That dominant part is called the “Focal Point”. The Focal Point is the first part of the work to attract the viewers attention. A way of combining elements to stress the differences between those elements.

33 Emphasis by Location In the Dining Room by Berthe Morisot The young woman appears to be in the center of this painting. A lot of times, we naturally look in the center of the picture first like we would with a photo or camera.

34 Emphasis by Contrast Rembrandt. Self- Portrait. c. 1629. Oil on canvas. Rembrandt uses value contrast to create a focal point in this work. Only the head and the area immediately around it are painted in light values. The background sinks into darkness.

35 Emphasis by Convergence Baptism in Kansas by John Steuart Curry In this painting all the people are staring at the preacher and the girl. The viewer becomes one of the crowd and stares too.

36 Emphasizing with the Unususal Time Transfixed, 1939 Artist: Rene Magritte (1898-1967) Surrealist By placing very unusual objects or impossible activities in a work, an artist can also create a focal point.

37 Variety Principle of Design concerned with difference or creating contrast. A way of combining elements in involved ways to create intricate and complicated relationships and to add visual interest to a unified whole. An artwork which makes use of many different hues, values, lines, textures, and shapes would reflect the artist's use of variety. differenthuesvalueslinestextures shapes Have to balance variety and harmony.

38 This Art work contains different colors, shapes, and vegetables to make the picture more interesting.

39 This Art work by Daphne Odjig also contains different colors, shapes, and vegetables to make the picture more interesting. Variety keeps the eye moving….

40 Harmony A way of combining similar elements in an artwork to accent their similarities and create a unified whole. Use subtle and gradual changes and repetition Use a limited number of like elements to tie work together.

41 Starry Night by Vincent Van Gogh shows harmony in its colour scheme and use of line.

42 Gradation A way of combining elements by using a series of gradual changes in those elements. i.e. small to large, dark to light

43 This piece by Salvador Dali shows great use of gradation.

44 Incredible Windmills by Vladimir Kush

45 This piece shows harmony by it’s colour scheme and use of gradation. How does it also show good use of variety?

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