1. - Generator of Policies for Small and Medium-Sized Companies

2. 1. Introduction of KIIP 2. Achievements of KIIP 3. Vision of KIIP

3. KIIP Korea Institute of Intellectual Property 3 1. Introduction of KIIP Functions Consulting and suggestions as to IP policies Surveys to identify current IP issues Three HR Components Legal team Policy team Economics team KIIP Korea Institute of Intellectual Property A. Research Team B. R&D Patent Center KIIP is the ONLY Research Institution in Korea Wholly Devoted to IP Policy Study and Support Functions Advice for those who participate in government R&D projects in Korea Education Three HR Components Inhouse members Non-inhouse working members (professionals in various fields) Advisory group

4. Korea Institute of Intellectual Property 2. Achievements of KIIP Reports which suggested governmental polices for companies – Governmental Plans to Encourage Use of IP as Security (1998) – Governmental Tax Support to Promote IP use and creation (1999) – Governmental Strategies to Promote Technology Transfer in the Private Sector (2002) Reports which provided information regarding current practices in companies – Transnational Patent Disputes – Current Status and Strategies (2002) –Employee invention (Invention-for-Hire) – Cases in Foreign Countries (2005) –Employee invention (Invention-for-Hire) – Operation in Korea, Survey (2007) Reports which suggested strategies for companies – Alternative Dispute Resolutions for IP Disputes (1999) – Improvement Plans for Patent Management Department in Companies (2004) Reports which suggested education plans for companies – Suggestions to Promote IP Education Programs (2002) – Advanced IP Education – Current Status and Improvement Plans (2005) by KIIP (for illustration) A. Some Works

5. Korea Institute of Intellectual Property 2. Achievements of KIIP of Works by KIIP for Companies B. Significance Policies Regulations/Laws Gov Education Consulting Information KIIP Companies Trade Secrets or Patents? Employees Invention Patent Prosecution Licensing Transfer Disputes Creation of Invention Use of IP Creation of IP R&D Practices Business/Tech Plans

6. KIIP Korea Institute of Intellectual Property 2. Achievements of KIIP KIIP Companies Trade Secrets or Patents? Employees Invention Patent Prosecution Licensing Transfer Disputes Creation of Invention Use of IP Creation of IP R&D Practices Business/Tech plans of Works by KIIP for SMEs C. Significance KIIP Understands General Problems Characteristic of SMES – Absence of IP strategies in developing inventions – Absence of Understanding of IPR- Business Relationship KIIP Suggests Solutions to the Problems – Focus shift from R&D support to strategy support – IPR strategies from the beginning of the business

7. KIIP Korea Institute of Intellectual Property 2. Achievements of KIIP Problems to be Addressed for Companies KIIP Works by KIIP with Significance for SMEs D. A Recent Problems to be Addressed for Gov NO IP strategy IP HR (X) NO IP strategy; R&D activities ( ) IP HR IP defensive strategy /Quantity of patents IP offensive strategy /Quality of patents Most SMEsSamsungIBM, Intel 1 st stage 2 nd stage 3 rd stage 4th stage - Business value - IPR value NONE DEVELOPING ADVANCED INNOVATIVE defensive Offensive (royalty profits) IPR Output R&D Inputs Individual SMEs (Gov R&D Projects) Overall SMEs – Gov R&D Projects/Support for SMEs intend the commercialization of the R&D products. – BUT, much of R&D products remain uncommercialized; and – R&D effects (IPRs) do not diffuse across SMEs – IPR strategies both at individual SMEs and overall SMEs are necessary A Study on SMEs IPR Strategies (2007) Narrow the Gap!

8. KIIP Korea Institute of Intellectual Property 2. Achievements of KIIP A Study on SMEs IPR Strategies (2007) KIIP Works by KIIP with Significance for SMEs D. A Recent Method to Address the Problems 1. Learned the importance of IP strategy 2. Determine on which business/industry Gov should provide IP strategy support Assumption : Having an IP strategy is important, but IPR importance varies by business area Significant IPR-Business Relationship? YesNo Govs R&D Support + Govs Support for IP strategy Govs R&D Support Identify IPR-Business Relationship by business areas Tool for Analysis : Industry Patent Map

9. KIIP Korea Institute of Intellectual Property An Example of Studys Approach Distribution industry For cell phone business, # of overall patents is high? Probably Yes. If so, suggests importance of IPR strategies for cell phone business. For cell phone business, in which technology field patents are concentrated or are lacking? Identify areas in need of R&D investment Gov is now able to ALIGN IPR strategies and R&D investment plans for SMEs. -Educate/Motivate SMEs in cell phone business to patent their technology -Fund certain R&Ds for which IPR strategy is important 2. Achievements of KIIP A Study on SMEs IPR Strategies (2007) KIIP Works by KIIP with Significance for SMEs D. A Recent PATENT MAPS Some Business Model Patents Trade secrets/ Know-hows IT industry/ Cell phone business Patents for Manufacturing Patents for each component of cell phone Core Applied

10. KIIP Korea Institute of Intellectual Property 2. Achievements of KIIP A Study on SMEs IPR Strategies (2007) KIIP Works by KIIP with Significance for SMEs D. A Recent SO Our Upcoming Report Will Include… – Identification of IPR distribution by industry (i.e. By industry, how many patent applications have been filed, registered…) – Relationship between Gov R&D input and IPR outputs – Suggestions of IPR strategies both at individual SMEs and overall SMEs

11. KIIP Korea Institute of Intellectual Property 3. Vision of KIIP KIIP A. Expansion of expertise B. Expansion of Partnerships KIIP Will Expand Its Capability and Expertise to Other IP Areas and Private Sector Three Core IPRs (Patent, Trademark, Copyright) - KIIP will grow on its accumulated expertise and experiences in the field of patent and trademark research/study - KIIP are expanding to copyright area (have a 2008 project in this field) Other IPR Areas Geographical indications; Antitrust laws; unfair competition Internet laws; Genetic resources; etc. Continuing partner of Gov/Public Institutions - KIIP: WILL REMAIN a powerful provider of policy suggestions and advice for Gov (Korean Intellectual Property Office; Ministry of Commerce, Industry and Energy; etc - WILL STRENGTHEN its cooperation with public research institutions, international organizations, and universities (various MOUs) Active Supporter of SMEs - WILL EXPAND KIIPs network with SMEs - WILL GATHER opinions and current affairs from SMEs - WILL PROVIDE infra-building materials such as IPR strategy manuals (step-by-step explanations)

12. KIIP Korea Institute of Intellectual Property Along with Other Prestigious Research Institutions such as – Germany's Max Flank Institute UKs Queens Mary IP Institute China Academics of Social Science Japans IP Research Center By Pursuing Co-research & Sharing Each Countrys IP Policy Experiences 3. Visions of KIIP KIIP Korea Institute of Intellectual Property Along with International Organizations such as WIPOs SMEs (MOU, soon to be entered) By Supporting Public Sectors IP Policy By Helping SMEs Building Up Their IP Capacity AND Lastly, with a Global View Encompassing Communism in – North Korea China KIIP will study on IP Polices compatible with Limited Recognition for Private Property in those countries. Along with Rising New Economies of – East Asian Countries India By Passing Them Over Koreas Experience in Innovation and IP Policies through Research Reports By Cooperating to Improve IP Polices in Respective Countries of All C. For the Benefits KIIP Will Move Forward

13. KIIP Korea Institute of Intellectual Property THANK YOU Jeeyoun Shin Korea Institute of Intellectual Property jyshin@kiip.re.kr +82-2-2189-2648