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IMedia Proposed Marketing Plan Maria Abbott General Sales Manager.

Published byRonald Pitts Modified over 9 years ago

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Presentation on theme: "IMedia Proposed Marketing Plan Maria Abbott General Sales Manager."— Presentation transcript:

1 iMedia Proposed Marketing Plan Maria Abbott General Sales Manager

2 2 Product Definition Internet media provider Music and video Articles and trade papers Historical papers archive Publishing service Papers Articles Books Games and more…

3 3 Competition The Landscape Bookstores E-sites Media services Ratings Position Strengths Performance Price Adopters

4 4 Market Summary Early Adopters/ Pioneers Mass Market/ Followers End of Life Time Number of customers Market shifts, players, and competition

5 5 Product Positioning Licensed media download provider Interactive service provider Publishing service provider

6 6 Packaging & Fulfillment Product Positioning Pricing Look Fulfillment issues COGs Cost of goods vs. materials

7 7 Launch Strategies Launch plan Product announcement Promotion Budget Product budget Budget spread

8 8 Pricing Plans

9 9 Distribution Distribution strategy Channels of distribution Summary Distribution by channel Percent share by channel

10 10 Success Metrics

11 11 THANK YOU! MediaLoft Our Partners iMedia group

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