1. 4/22/2017
Marketing Plan
Raghav

2. Market Summary Market: Past, present, and future
4/22/2017
Market Summary
Market: Past, present, and future
Review changes in market share, leadership, players, market shifts, costs, pricing, and competition

3. Product Definition Product being marketed: Ice-cream Different flavors
4/22/2017
Product Definition
Product being marketed: Ice-cream
Different flavors
Different kinds

4. Competition The competitive landscape
4/22/2017
Competition
The competitive landscape
Ice-cream sold in Cafeteria, local plazas
Expensive
Not much variety
Not convenient

5. Positioning Positioning of product or service Consumer promise
4/22/2017
Positioning
Positioning of product or service
Commons Corner
Close to the Cafeteria
Close to library
Close to outside
Consumer promise
Convenient for staff & students

6. Packaging and Fulfillment
4/22/2017
Packaging and Fulfillment
Product packaging
Bought from wholesaler
Had to buy cones, cups, toppings etc. separately
COGs
All the cost are in these documents
Ice Cream Supplies.docx
Unit Prices for Ice Cream and Cones.docx

7. Launch Strategies Launch plan Promotion Budget: $150
4/22/2017
Launch Strategies
Launch plan
Announcements
Posters & Giveaways
Promotion Budget: $150
Supply backup material with detailed budget information for review

8. Advertising Strategy and execution
4/22/2017
Advertising
Strategy and execution
Use the announcement system in the beginning
Put posters around the school
Timing will be in the end of homeroom our advertisement will come on
Expenses: $150

9. Other Promotion Direct marketing Third-party marketing
4/22/2017
Other Promotion
Direct marketing
Ice Cream sold in 3rd & 4th lunch
Overview of response targets, goals, and budget
Third-party marketing
Ice Cream sold of companies such as Baskin Robins
Marketing programs
Giveaways at special time of the year

10. Pricing Pricing Policies
4/22/2017
Pricing
Pricing
Summarize specific pricing or pricing strategies
Compare to similar products
Policies
Summarize policy relevant to understanding key pricing issues

11. Distribution Distribution strategy Channels of distribution
4/22/2017
Distribution
Distribution strategy
Channels of distribution
Summarize channels of distribution
Distribution by channel
Show plan of what percent share of distribution will be contributed by each channel – a pie chart might be helpful

12. Success Metrics First year goals Additional year goals
4/22/2017
Success Metrics
First year goals
To earn back all the money invested in to business
Additional year goals
Earn a profit of triple of what was put into the business
Measures of success/failure
Requirements for success
Good Employees
Prices
Product