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Introduction to Business & Marketing. Objectives Understand the purpose of management Describe the functions of management Identify skills needed by managers.

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Presentation on theme: "Introduction to Business & Marketing. Objectives Understand the purpose of management Describe the functions of management Identify skills needed by managers."— Presentation transcript:

1 Introduction to Business & Marketing

2 Objectives Understand the purpose of management Describe the functions of management Identify skills needed by managers Understand the levels of management

3 What is Management? Entrepreneurs start off only having to manage themselves. If a company has employees, then a management plan is needed. Management helps businesses focus on setting and meeting goals efficiently and effectively.

4 Skills Needed by Managers Task-Oriented Time Management InterpersonalProblem SolvingCommunication

5 Functions of Management These functions are listed in the order that they occur. Some managers specialize in one or two functions.

6 5 Functions of Management 1. Planning 2. Organizing 3. Staffing 4. Implementing/ Directing 5. Controlling

7 1. Planning Setting goals and objectives Making long- and short-term plans for meeting goals Determining resources required and standards that must be met

8 2. Organizing & 3. Staffing Obtaining/coordinating resources so that objectives can be met Includes organizing people, work processes, and equipment Staffing: May need to hire, train, or fire employees as necessary

9 4. Implementing/Directing Influencing, guiding, and directing people to carry out their delegated tasks Providing direction and vision Also known as “leading” or “implementing”

10 5. Controlling Keeping the company on track and making sure goals are met Setting standards for quality of work Evaluating performance Solving problems Monitoring customer satisfaction

11 Levels of Management Top-Level Management Middle Management Operational Management

12 Top-Level Management Top-Level Management: Responsible for setting goals Planning for the future Leading and controlling the work of others

13 Middle Management Middle Management: Carries out the decisions of the top management Often responsible for various departments Responsible for organizing functions, leading and controlling the work of others

14 Operational Management Operational Management: Responsible for the daily operations of a business: Office Managers Supervisors Crew Leaders Main duty is over seeing workers and meeting deadlines

15 Activity Look at organizational charts for Starbucks and identify each level of management Answer questions regarding the current Top-Management at McDonalds


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