2 Name the three functions of management ObjectivesName the three functions of managementDescribe the management techniques used by effective managersExplain how to manage employees properlyKey Termstop managementmiddle managementplanningorganizingcontrollingremedial actionMarketing Essentials Chapter 11, Section 11.2
3 Management X can be defined simply as getting work done through the effort of others. It is the process of achieving goals through the use of the organization’s resources, such as human resources, technology, and material resources.managementThe business function of planning, organizing, and controlling all available resources to achieve company goals.Marketing Essentials Chapter 11, Section 11.1
4 CEO (Chief Executive Officer) President COO (Chief Operating Officer) Organizationtop managementManagers who make decisions that affect the whole company.Top management X refers to the people who make decisions that affect the whole company. They include:CEO (Chief Executive Officer)PresidentCOO (Chief Operating Officer)CFO (Chief Financial Officer)Vice PresidentMarketing Essentials Chapter 11, Section 11.1
5 Organizationmiddle managementManagers who implement the decisions of top management.Middle management X implements the decisions of top management. This level plans how the departments under them can work to reach the top management’s goals.Marketing Essentials Chapter 11, Section 11.1
6 What Managers DoManagers make decisions in addition to supervising and directing the actions of others. Their decisions affect all employees, therefore communicating and motivating people are among the most important of management skills.Marketing Essentials Chapter 11, Section 11.2
7 Basic Management Functions All managers perform certain basic functions:PlanningOrganizingControllingMarketing Essentials Chapter 11, Section 11.2
8 Good management planning X at any level is: Realistic Comprehensive Management FunctionsplanningThe process of setting goals and determining how to reach them.Good management planning X at any level is:RealisticComprehensiveFlexibleTo be effective, a management plan should be a written statement that identifies resources that can be used to meet a given goal.Marketing Essentials Chapter 11, Section 11.2
9 Organizing X involves: Assigning responsibility Management FunctionsorganizingEstablishment of a time frame in which to achieve a goal, assigning employees to the project, and determining a method for approaching the work.Organizing X involves:Assigning responsibilityEstablishing working relationshipsHiring staff to carry out the workDirecting the work of employeesMarketing Essentials Chapter 11, Section 11.2
10 Setting standards (or expectations) Management FunctionscontrollingThe process of setting standards (or expectations) and evaluating performance.Controlling X is the process of comparing what you planned with the actual performance. It involves:Setting standards (or expectations)Evaluating performance according to those standards (or expectations)Solving any problems revealed by the evaluationMarketing Essentials Chapter 11, Section 11.2
11 Formal Decision Making Process PLAN Define the problemIdentify options availableGather information on each optionChoose the best optionEXECUTE Take actionEVALUATE Assess your resultsAlwaysrememberto PEE!
12 Group Brainstorm Discuss with your group the following question: 4 minutesGroup BrainstormDiscuss with your group the following question:What defines a good leader (or manager?)Record your ideas on the large piece of paper you were given.Be prepared to share your team’s ideas with class.
13 Effective Management Techniques The most effective management techniques are usually a matter of common sense.Give clear directions: Even the best employees will be unproductive if they do not know what to do.Be consistent: If you have decided that a job must be done in a certain way, make sure that all employees follow this standard.Be ethical: Ethical behavior involves understanding how your actions affect others and striving to make honest and just decisions.Marketing Essentials Chapter 11, Section 11.2
14 Effective Management Techniques Treat employees fairly: Set reasonable standards of performance and apply those standards to everyone. Always listen to others’ points of view and consider acting on them.Be firm when necessary: Be ready to be firm and direct if a friendly suggestion does not get an employee on the right track.Set a good example: Doing this one simple thing will make your supervisory job much easier.Marketing Essentials Chapter 11, Section 11.2
15 Effective Management Techniques Delegate responsibility: Some supervisors do too much work themselves. Organize your work responsibilities and try to match each task with the employee who can handle it best. Be sure to take time to teach each employee how to do new tasks.Foster teamwork in a number of ways:Encourage team members to learn how to perform tasks outside of their normal areas.Promote honest discussion before decisions are made.Listen respectfully to comments and opinions.Marketing Essentials Chapter 11, Section 11.2
16 Employee MotivationMotivating employees is a key skill for any manager. Managers should give frequent feedback and handle evaluations each year.It is important to reward smart work, not busy work. A person who looks busy may not necessarily be getting the work done. To get results, reward results.A reasonable amount of conformity is necessary in every company in order to maintain standards, but do not let conformity stifle creativity.Marketing Essentials Chapter 11, Section 11.2
17 Assessing Employee Performance remedial actionUsing preventive discipline or corrective discipline to encourage appropriate workplace behavior.Assessment enables a manager to develop better workers and a more efficient and profitable company.Remedial ActionWhenever a supervisor notices that an employee’s performance or behavior is substandard, it is the supervisor’s responsibility to discuss the matter with the employee. Remedial action X can be either preventive discipline or corrective discipline.Marketing Essentials Chapter 11, Section 11.2
18 Involving employees in establishing expectations Remedial ActionPreventive discipline focuses on managing employees in a way that prevents behavior that might require directly disciplining an employee. Preventive techniques can include:Involving employees in establishing expectationsEncouraging employees to meet expectationsProviding training & resources to enable them to be successfulMarketing Essentials Chapter 11, Section 11.2
19 More severe forms include: Verbal warnings Written warning Remedial ActionCorrective discipline is the next step after preventive discipline. Corrective counseling involves a discussion between the employee and a manager about the problem and what must be done to correct it.More severe forms include:Verbal warningsWritten warningSuspension from duties (or responsibility reallocationFiringMarketing Essentials Chapter 11, Section 11.2
20 What are the three basic functions of management? SECTION 11.2 REVIEWWhat are the three basic functions of management?Explain three (of the eight) effective management techniques that we discussed.How do you motivate your team to be productive?How do you handle an employee (or teammate) that is not performing up to the team expectations?
21 This chapter has helped prepare you to meet the following DECA performance indicators: Explain the concept of managementIdentify desirable personality traits important to businessAnalyze employer expectations in the business environmentExplain the nature of managerial ethicsMake oral presentations