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Website Technology Melanie Donovan VP of Education San Joaquin Valley Chapter, Fresno, CA
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Disclaimer This is not a sales presentation! I am presenting on information and ideas that I have utilized. The web is full of options these days, feel free to Google it! Be sure to follow APICS BRAND IDENTITY STANDARDSAPICS BRAND IDENTITY STANDARDS (http://www.apics.org/docs/default-source/cbox- marketing-tools/apics_brand_guidelines_aag_03_15.pdf)
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Agenda Drag and Drop Websites Don’t be afraid to be a Web Designer Website Tracking Mobile Site Creator Social Media Suites It isn’t just for kids! Q/R Codes
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Drag & Drop Editor Benefits No coding experience required! Many editors come with customizable templates Domain Hosting available Email addresses tied to your domain (ie. president@apicssjvc.org) Instant preview Be aware Limited to tools available on that website Domain Hosting may not be robust enough for your needs Available Sites Homestead.com Utilized by APICS SJVC Google GoDaddy.com Wix
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Website Tracking & Trending Benefits Is your marketing driving people to your site? Are people searching for your site? Where are people finding you? Real Time Available through most website hosts Available Sites, if not provided by your host provider StatCounter.com (FREE) Footprint.com (FREE options)
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Tracking Examples
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Mobile Site Creator Available Sites DudaMobile
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Social Media Suite Benefits Consolidation of Social Media Accounts Write the post once and save to multiple accounts Schedule messages Limit the audience based on your preferences Be aware Free options are available but many sites now charge Reporting and Analytics are limited for free accounts Available Sites HootSuite (FREE options) SproutSocial (FREE Trial)
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Q/R Codes Benefits Instant access to a URL, vCard, photo, etc. of your choosing Shorten a long URL A use for APICS would be to provide a Q/R code on a brochure or a flyer that takes someone directly to your Events or Education Page. Be aware Specialized apps are required for smartphones to read Q/R Codes Available Sites Google “Q/R Code Generator”
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Q/R Codes http://goo.gl/TfSekI http://goo.gl/NiNiiC http://www.apicssjvc.org http://www.apics.org/docs/default-source/ cbox-marketing-tools/ apics_brand_guidelines_aag_03_15.pdf Melanie Donovan’s vCard
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