1. Sustainable Urban and Rural Development: Develop Strategies for Sustainable Tourism

2. .. is a theoretical, virtual construct.. is an approach, a concept.. is a normative concept !! Sustainable Tourism..

3. normative …... means in social sciences:... structure which act to encourage social activity and outcomes that ought to occur...... means commonly relating to an ideal standard

4. NOT sustainable tourism, BUT sustainable development in/by tourism Tourism - every type of tourism, all tourism - ought to be sustainable ! Sustainable Urban and Rural Development

5. city suburb village open/empty landscape city tourism business tourism shopping tourism... ecotourism agrotourism farm tourism rural tourism parks&gardens protected areas forests leisure parks shopping malls urban entertainment centers coastal zones nature tourism