1. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran The Role of Government in the Promotion of e-Commerce Martin Labbé e-Business Adviser eTrade Development Unit

2. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Putting EC into perspective OECD-APEC, Athens, November 2006: Global Conference on Removing Barriers to SME Access to International Markets Survey of 978 SMEs worldwide to determine what barriers to international markets were faced by SMEs. Top 3 barriers identified: 1. Shortage of working capital to finance exports 2. Identifying foreign business opportunities 3. Limited information to locate/analyse markets According to this survey, SMEs that consider shortage of working capital to be a serious barrier also have difficulties with:  Granting credit facilities to foreign customers  Slow collection of payments from abroad  Enforcing contracts and resolving disputes » Source: Paul Donahoe, eC Manager, Universal Postal Union

3. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Summary 1.Prioritizing ICT and e-Commerce 2.Showing the Way: e-Government 3.Paperless Trade 4.Enhancing Trust

4. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Role of Government in making EC possible Legal & regulatory framework Interoperability & standards InfastructureCulture & skills E-paymentE-COMMERCE Security & trust Downstream logistics Finance

5. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Getting SME e-commerce ready Raise awareness Get online Build capacities < ”One to many” workshops, with chambers of commerce < Single-window e-commerce website All SME e-CHAMPIONS Willing & Able SME < Specialized taining < Technology transfer One-to-one counseling > Tax breaks/subsidies >

6. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran 1. Prioritizing ICT and e-Commerce

7. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Designing a Strategy...  Include e-business in e-Strategies  Adapt action plan to available resources  Focus on actual strengths, not on political ambitions

8. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran...and Implementing it

9. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran A Dedicated Focal Point: ICT Ministry

10. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Operational Agencies on- and offline  Practical information  Legal information  Multimedia content

11. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Helping SME to get online  Affordable hosting solutions  Easy template- based website creation  Sub-domain name site addresses

12. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Regional Cooperation to Promote EC

13. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Global Cooperation to Share Best Practice

14. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Indirect Support: Trade Fairs  Initiate trade fairs, focus on FDI and international business  Organize an EC Competition for SME

15. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Integration of Poste Italiane’s Assets An integrated or modular platform to satisfy all customer needs Partnership strategy to cut development costs (technological partnerships) and increase market penetration (commercial partnerships) An integrated or modular platform to satisfy all customer needs Partnership strategy to cut development costs (technological partnerships) and increase market penetration (commercial partnerships) Poste Italiane’s e- commerce » Source: Paul Donahoe, eC Manager, Universal Postal Union Getting Operational: the Postal Experiments

16. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Getting Operational: the Postal Experiments A complete solution to facilitate the export process developed by the Brazilian Post in close cooperation with the Brazilian government. 1. Availability and affordability  Available at all Brazilian Post offices  Affordable for SMEs  Does not require exporters and importers registration  Centralizes customs control  Sends the export certificate to the customer » Source: Paul Donahoe, eC Manager, Universal Postal Union

17. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran 2. Showing the Way: e-Government

18. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Getting Public Services Online 2006: 5.7 million French tax payers online Recommended EU list

19. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Getting Public Services Online for businesses Recommended EU list – G2B procedures eased online –Focus on government procurement (Danemark, South Korea, Chile as best practice)

20. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Computer Literacy and Specialized Degrees

21. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran 3. Paperless Trade

22. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran South Korea: an Example to Follow Start with a pilot implementation: Certificate of Origine

23. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Build a Triangular Partnership for Performance - Customs, Banks, SME -Find out about best practices at UNECE, UN CEFACT -The Case of Ghana

24. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran 4. Enhancing Trust

25. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Cybersecurity guide for developing countries, ITU 2007 Government can contribute to make e- more secure

26. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran -Reduce copyright infringements and illegal business caused by the availability of pirated software -Increase access to Innovative software and favor its dissemination - Enhance IT skills and encourage contribution to global FOSS effort … and Promote Free and Open Source Software

27. 23-27 JUNE 2007Workshop on Potential of e-Commerce, IROST, Iran Time for Q&A!