1. Counting the Benefits – Linking Health and Transport to Benefit Business Presentation to ECOMMs 14 th May 2009 Arlene Finn, Sustainable Travel Officer Finola ODriscoll, Transportation Planner One Small Step Programme, Dublin Transportation Office

2. Presentation Outline Irish context – modal shift needed/ DTO TDM programmes The Pedometer Challenge – practical implementation Lessons Learned

3. Modal shift needed in Ireland Baseline – 1.7m+ driving in 2020 Drivers post T21 investment in PT 50:50 modal share 40:60 modal share 2000000 1500000 1000000 500000 199120072019 Mobility management No of trips 1991- 2006: Distance to work doubled; number of journeys doubled, rush hour lengthening

4. Where mobility management fits: Infrastructure Provision + Travel Demand Management WTP programme/ network Packages of incentives and deterrents Green-Schools Ireland – school TPs Adamstown SDZ Pilot Residential TP

5. Smarter Travel - Ireland

6. Pedometer challenge Sept 2008 for 1 month Joint initiative of Irish Heart Foundation, One Small Step & partner organisations 1700 people in 16 companies registered 9% increase in people walking to work

7. Pedometer challenge

8. Pedometer challenge 363 teams registered, over 240 logged steps Teams not reaching 10K steps per day – still logging steps (still involved!) Team Captains Evaluation – 9% modal shift in favour of walking (from 34% to 43%) Mostly female involvement (78% of Team Captains responding)

9. Pedometer challenge Barriers to Physical Activity (and therefore walking/ cycling for commute): Lack of self confidence Lack of self-management skills Lack of social support Lack of family support Pedometer Challenge addresses these – fun, no specialist equipment, support from workplace, no fear of injury, convenient as its part of commute/ lunchtime

10. Pedometer challenge Team Captains Evaluation: 85% - challenge made them aware of how much/ little activity they do 99% intending to exercise once the challenge was over Challenge = ideal primer initiative for health & mobility management professionals

11. Pedometer challenge Team Captains Reason for Participating in the Challenge

12. Pedometer challenge Comments from the winning team: an excellent idea, being part of a team was a great motivator it was nice to be part of an activity common to the wider organisation The challenge generated a very positive team spirit

13. Pedometer challenge Coordinators Evaluation: 80% would do it again 60% - challenge encouraged staff to walk for commute Management supportive (& participating) Comment that challenge lead to person buying a bike

14. Pedometer challenge Lessons: Pedometers Coordination of initiative Step logs Male involvement

15. Pedometer challenge Very successful partnership between health charity, business and transport body. Drew organisations in Raised money for IHF Increased interest in Mobility Management from Irish organisations

16. Contact Arlene Finn - Sustainable Travel Officer Finola ODriscoll - Transportation Planner The Dublin Transportation Office Floor 3, Block 6/7 Irish Life Centre Lower Abbey Street, Dublin 1, Ireland Tel +353 1 879 8300 www.onesmallstep.ie